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Communication in hunting
Vavřich, Adam ; Klabíková Rábová, Tereza (advisor) ; Halada, Jan (referee)
This bachelor's thesis deals with the communication of the largest Czech hunting interest organization - the Českomoravská myslivecká jednota, z.s. (Czech-Moravian Hunting Association, registered association). The thesis also focuses on the public opinion regarding hunting and communication within the hunting domain. The main objective of this work is to present the communication mix of the Czech-Moravian Hunting Association its marketing strategies, and internal communication. The first part of the thesis defines the theoretical framework related to hunting, communication, and marketing in interest associations. The theoretical and methodological context of the researched concepts and subjects is introduced. In the methodological section, research objectives and utilized research methods are thoroughly described. The practical part contains the actual research, which is essentially divided into two main sections - one comprises a questionnaire survey, while the other focuses on individual components of the communication mix of the Czech-Moravian Hunting Association. At the end of the practical section, a set of recommendations concerning communication and public relations of the Czech- Moravian Hunting Association is presented. Apart from this bachelor's thesis, there are not many specialized...
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Grey wolf in the magazine Myslivost
Grosser, Dominik ; Novák, Arnošt (advisor) ; Pospíšilová, Tereza (referee)
The thesis deals with the tension between the hunting perspective and strict protection of the grey wolf in the context of the Czech Republic. Within the theoretical part, I construct an understanding of hunting from historical and contemporary practical perspectives, discuss its "traditional" conception, present the naturalistic arguments for the return of the wolf, its current distribution, legal protection and the obstacles that may hinder its return. At the same time, I further problematize the conflict between the return among local people and the discourse of strict wolf protection, in which elements of power asymmetry, based on foreign literature, stand out due to the imposition of dominant and hegemonic protection within the public space. With these assumptions in mind, I enter the subsequent critical discursive analysis of the journal Myslivost, published by the Czech- Moravian Hunting Union. For my work, I set out to unravel the modes of representation through which the Myslivost magazine constructs the social reality of the grey wolf, while also analysing the ideologue(s) that underpin and enable the legitimisation of the discourse in question. On the basis of my analysis, I find that the wolf is represented within Myslivost magazine primarily as a "mongrel" and "artificially released"...
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