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Development of Competitiveness of Company
Vláčelová, Radka ; Krýslová, Andrea (referee) ; Zich, Robert (advisor)
The thesis deals with proposals for measures to strengthen the competitiveness of small business in the Olomouc region, which main purpose is the sale of haberdashery goods. The suggestions for improvement of this business focus on the development of relationships with customers and on the expansion of activities that will lead to increased business awareness and attracting new customers. On the basis of conducted analyses the thesis specifies the recourses defining the future direction of the business. These recourses include vision of the business, mission, corresponding strategic objectives and specific steps to strengthen competitiveness. The basic principle used in the drafting of proposals is the development of customer value.
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Development of Competitiveness of Company
Šikula, Roman ; Dračka, Michal (referee) ; Zich, Robert (advisor)
The thesis deals with the issue of strengthening the competitiveness of an engineering company based in the South Moravian Region, whose object of business is the manufacture and sale of electric motors, pumps, mixers, generators and derived devices. Proposed solutions are focused on the extension and improving of existing services with the aim of competitive advantages developing and also on the extension of activities and scope of company that will lead to the acquisition of new customers. Based on the conclusions of the analyzes is defined the future direction of the company, its strategic objectives and concrete proposals leading to the development of competitive advantages and strengthen the competitiveness of the company
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Development of Competitiveness of Company
Šikula, Roman ; Dračka, Michal (referee) ; Zich, Robert (advisor)
The thesis deals with the issue of strengthening the competitiveness of an engineering company based in the South Moravian Region, whose object of business is the manufacture and sale of electric motors, pumps, mixers, generators and derived devices. Proposed solutions are focused on the extension and improving of existing services with the aim of competitive advantages developing and also on the extension of activities and scope of company that will lead to the acquisition of new customers. Based on the conclusions of the analyzes is defined the future direction of the company, its strategic objectives and concrete proposals leading to the development of competitive advantages and strengthen the competitiveness of the company
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Development of Competitiveness of Company
Vláčelová, Radka ; Krýslová, Andrea (referee) ; Zich, Robert (advisor)
The thesis deals with proposals for measures to strengthen the competitiveness of small business in the Olomouc region, which main purpose is the sale of haberdashery goods. The suggestions for improvement of this business focus on the development of relationships with customers and on the expansion of activities that will lead to increased business awareness and attracting new customers. On the basis of conducted analyses the thesis specifies the recourses defining the future direction of the business. These recourses include vision of the business, mission, corresponding strategic objectives and specific steps to strengthen competitiveness. The basic principle used in the drafting of proposals is the development of customer value.
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