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Visitors` Satisfaction in the Town of České Budějovice
BUŠTOVÁ, Jana
The bachelor's thesis focuses on the satisfaction of visitors in the town of České Budějovice. Thus, the area of tourism and the factors affecting it is crucial, as well as the topic of the tourism offer, which is carried by the object of tourism, i. e. destinations, businesses and tourism organizations. Also important is the tourism product itself, which is offered to potential customers in the market and satisfies their needs. Within the theoretical assumptions, the demand of tourism, which is represented by its participant, is also taken into account. It is his satisfaction that the work deals with, and therefore his behavior, motivation and decision-making process are examined. Furthermore, the work deals with quality in tourism and its connection with satisfaction. The building block of the work is a questionnaire survey. It took place in August and early September 2019 in the most visited locations in the city of České Budějovice. In total, number of 297 respondents participated in the survey and evaluated their satisfaction with selected services. Information on the mode of transport, the organization of the trip, its main reason, the number of people in the group or expenses during the stay was also sought. Based on this information, a draft measures leading to an increase in the satisfaction of České Budějovice tourism participants was drawn up.
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Analysis of wellness service in chosen spa facility
DAŇOVÁ, Veronika
History of Bechyně Spa falls in 18 centures where were found out mineral wells. Since 1992 the spa has performed as unnational health facilies. Main natural medicinal source of Bechyně Spa is moor, inported from nearest Komarov marshland. The ilnesses like rheumatoid arthritis, Bechter disease, koxarthozis and other arthritis, metabolic disease with handicap of knees, syndroms of sinews and muscles, preoperative and postoperative condition, osteoporosis and others. The offer of wellness services is created by 11 packages put together from different procedures and basic services of turism in Spa Bechyně . The target of thesis is analyse of services which Bechyně Spa offer. On the basis there are deficiencies defined. For defining deficiences was realized legwork, interviews and was studied professional literature. In the end of this work are suggest actions for higher standard of wellness services in Bechyně Spa. Also the package was suggested.
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Percepcion tourist destinations Špindlerův Mlýn and Rokytnice nad Jizerou by residents
Svobodová, Nikola ; Fialová, Dana (advisor) ; Siwek, Tadeusz (referee)
The purpose of my thesis is the application of the concept of the socio-cultural-carrying capacity of the territory via example of giant tourist destinations Špindlerův Mlýn and Rokytnice nad Jizerou. For these two destinations basic information about locations are discussed in more detail; as a major ski resort, including equipment material and technical bases, and local infrastructure. In the theoretical part, I focus on definitions and explanations of concepts of tolerable capacity of the area, with a focus on socio-cultural carrying capacity. Furthermore, I discuss Doxey's irritant index which describes the relationship between residents and tourists. In the practical part I focus on the perception of tourism with these specific destinations residents. On the basis of results of my investigation to be carried out probable form of questionnaires and direct interviews, I assess the level of socio-cultural carrying capacity. Then conduct a comparison of the results obtained in Špindlerův Mlýn and Rokytnice nad Jizerou. The conclusion gives recomendation and a little reflection with satisfaction of the residents lifestyle in these communities and further development of these destinations from the perspective of residents.
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Catering and Accommodation Services in Tourism in the Chosen Destination
Rovný, David ; Navrátilová, Miroslava (advisor) ; Levá, Markéta (referee)
This bachelor thesis describes using catering and accommodation services of Tourism in destination Nový Bor. This area lies in northern Czech, in district Česká Lípa. The object of thesis was created recommendations for potential increase catering and accommodation services in this area. The recommendations are based on results of survey, realized right in location, and focused on visitors of this area. The Survey was composed from 24 questions focused on using of mentioned services, quality of their providing or preferences for choosing a facility. The Survey has been filled by 127 respondents. The respondents were chosen randomly, at tourist attractive places in locality. From the results of survey were create several recommendations, which could improve using catering and accommodation services in this area.
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Evaluation of the quality of provided tourism services in selected locality
JENÍKOVÁ, Barbora
The diploma thesis provides comprehensive insight into the individual types of services of tourism. The main goal is evaluation of the quality of provided tourism services in the selected locality Hluboka nad Vltavou. In the theoretical part the concept associated with areas of tourism, services, marketing mix, quality and instruments of strategic marketing environment. In the practical part it was made detailed analysis of accommodation services, catering services, cultural services, sports services, sport and relaxation services and complementary services. In the practical part are also evaluated results of a research, which main aim was find out the satisfaction of tourism participant with a quality, level and range of tourism services, which are provided in the locality. The visitor's opinion on opportunities of cultural and sport activities is also very important. Attention was focused on the local and foreign participants of tourism in this direction. Based on the gained information and results of marketing research, the last section contains appropriate suggestions.
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Factors Affecting a Visitors´ Satisfaction in South Bohemia (The Region of Prachatice)
HÁVOVÁ, Kateřina
The Aim of this thesis was to identify factors which affect visitors´satisfaction in the region Prachaticko and to compare their ideas with their real experience. Perception of quantity and quality of primary and secondary tourism offer in the region given from demand point of view and to propose some measures for increasing the satisfaction of the participants of the tourism industry in Southern Bohemia.
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Sustainable tourism is an example of the South Bohemian Region
KAJAN, Adam
The main aim of this thesis is to evaluate the state of environmental, economic and socio-cultural aspects related to the tourist industry in the South Bohemian Region, as well as the analysis of particular aspects of tourism and proposals for their improvement. The aim is to define the ecotourism-tourism that is responsible, directed in to natural areas, environment protection, improving the local people prosperity. Based on that information, the literature review and the questionnaire for the field research are formed. The survey is performed in the cities of the South Bohemian Region. Subsequently, the questionnaires are analysed and processed. With these results we determined the unused resources. Finally, hypotheses are evaluated as well as the proposal of a new tourism product. The product was focused on rebuilding the farm into the agro farm and expansion of offered services.
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