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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Analysis of the Czech Market of the Mobile Virtual Network Operators
 Zich, Štěpán ; Vávra, Oldřich (advisor) ; Zelenka, Martin (referee)
The thesis analyzes the Czech market of the mobile virtual network operators. It's a young and dynamic market. First entity entered in late 2012 and today there are over sixty competitors. This thesis therefore includes the historical background of the liberalization of the telecommunications market in CZ. Furthermore, the text briefly describes today's worldwide and Czech situation in telecommunications. The main goal of the thesis is to analyze whether there is stronger competition on the Czech telecommunications market after the entry of mobile virtual network operators and which of them are likely to succeed. Using Porter's five forces analysis the thesis concludes that there is a stronger competition. The MVNO's success matrix indicates which subjects will win on the market and the strategic groups' analysis compares them with their nearest competitors. The synthesis of applied analyses brings a complex view on the telecommunication market in CZ after the entry of MVNOs.
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Analysis of the market of lower middle class cars with target of increasing market share for product
 Zich, Štěpán ; Vávra, Oldřich (advisor) ; Vlček, Jan (referee)
The main goal of this thesis is to analyse possibilities for market share grow for new model of Mercedes-Benz A class in the Czech republic, the car comes to market by 2012 and belongs to lower middle class category. The method for reaching the goal is analysis of competition forces by Porter, it means threat of new entrants and substitute products, bargaining power of buyers and suppliers and rivalry among existing firms. The sources for information are statistics from SDA and intern data from Mercedes-Benz Czech republic and websites of car dealers. Results are sorted in SWOT scheme. Conclusions are marketing recommendations: the strategy of differentiation, keeping main brand competition advantages, in short term increase of investments in promotion, in middle term fight with bad local reputation and increase of dealerships and services in ČR.
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