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Proposal for Improving Marketing Mix
Zemanová, Petra ; Vičík, Jakub (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
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Analysis of Employing of Foreigners in the Czech Republic
Zemanová, Petra ; Ivánek, Lumír (referee) ; Kopřiva, Jan (advisor)
This bachelor thesis focuses on the system of employing and taxation foreigners in the Czech Republic. Its aim is to explain the theoretical background of this issue, analyze the labor market situation and clarify the principle of taxation of foreigners. In the analytical part, this knowledge will be applied to individual cases and in the design part, for each taxpayer will be proposed a solution to reduce tax liability as much as possible.
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Reading in school of Geography
Zemanová, Petra ; Vedoucí práce, (advisor) ; Oponent B, (referee)
ZEMANOVÁ, P. (2008): Reading in school of geography. Master thesis. Charles University, Prague, 63 pgs + 19 pgs ofappendix This diploma thesis aims to assist in development of pupil's critical thinking in geography education through reading scientific texts with comprehension. So far only Řezníčková (2004a,b,c, 2007) has dealed with that topíc. The master thesis is devided into three relatively independent parts, which aim to find a solution to several research questions: First part is focused on analysis of scientific literature for the purpose of defining concepts conceming these issues (reading with understanding, reading skills, specification of usable texts) and with the view ofoffinding support in education documents. In order to sustain our demand for including a work with textsto geography education, we realized a research conceming pupils at primary and high schools. We compared their results with results of aspirants for studying geography at Faculty of Science, Charles University. Summary ofthis research makes up a second part of this thesis. The final findings of the research were used as bases for work up a third part, which has a metodical character. As it ensue from previous parts, pupils get a global skill of reading with understanding by consecutive acquiring components of reading...
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Identification of an intervertebral disc properties by using a free oscillation method in in vitro condition
Zemanová, Petra ; Otáhal, Stanislav (advisor) ; Šorfová, Monika (referee) ; Maršík, František (referee)
Identification of an intervertebral disc properties by using a free oscillation method in in vitro condition This disertation thesis introduces the original measuring method and its results aimed at identifying the character of viscoelastic forces in the respective motion components of an intervertebral disc and their mutual interactions. The method is based on the identification of the motion of a freely oscillating object placed in a center comprising the intervertebral disc when using the step mechanical excitation in the specific direction. The research was carried out on ovine and porcine (ovis domestica, sus scrofa) intervertebral discs. The measurements were performed safely within the physiological range of motions and using as fresh a sample as possible, free of preservatives. Result is a new methodology, a measurement device, a mathematically precise and original description of the non-linearity of stiffness, verification of linearity of the viscous component, and a promising description of interaction properties with the individual degrees of freedom. This method could provide more accurate values for development of intervertebral discs replacements. Key words: intervertebral disc, spinal disc, free oscillations, viscoelasticity, stiffness, intervertebral disc replacements.
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Proposal for Improving Marketing Mix
Zemanová, Petra ; Vičík, Jakub (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
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