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Client for Displaying OLAP Cubes
Zahradník, Jan ; Stryka, Lukáš (referee) ; Bartík, Vladimír (advisor)
The purpose of this work is in analytical tool supporting manager decision making. The goal was to develop a reporting system which simplifies company customer's orientation in key performance indicators. As implementation environment has been used .NET Framework 3.5 with C\# language and database server Microsoft SQL 2008 with Analysis Services extension, for web interface has been used ASP.NET.
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Client for Displaying OLAP Cubes
Zahradník, Jan ; Stryka, Lukáš (referee) ; Bartík, Vladimír (advisor)
The purpose of this work is in analytical tool supporting manager decision making. The goal was to develop a reporting system which simplifies company customer's orientation in key performance indicators. As implementation environment has been used .NET Framework 3.5 with C\# language and database server Microsoft SQL 2008 with Analysis Services extension, for web interface has been used ASP.NET.
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Managerial skills
Zahradník, Jan ; Kříž, Josef (advisor) ; Zdeněk, Zdeněk (referee)
In today's hyper-competitive market environment is put great emphasis on managing man-agerial skills and the personality of the manager himself at all management levels. In order to set in such a market-based environment, the need to constantly prepare managers to new and unfamiliar situations in the course of their practice may encounter. Accordingly, there was also this thesis, which aims to inspire managers in one such venture, for which, thanks to its field of business, knowledge and application of effective managerial skills determi-nant of success.
The theoretical part deals with the principles of management, personality of manager, the advantages and disadvantages of each type personalities in leading positions in business management and also analyzes problems of management skills.
The practical part is focused on the identification, analysis and evaluation of managerial skills in both line and middle managers working with the network of franchise outlets "Bernard pub". In the next step, based on the evaluation, are made recommendations which are designed to improve the level of managerial skills of executives.
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Usage of Google Analytics in e-shop
Zahradník, Jan ; Molnár, Zdeněk (advisor) ; Machek, Ondřej (referee)
The present thesis focuses on a specific e-shop operating mainly within the Czech market and the ways it uses one of the most significant tools of web analysis -- Google Analytics. The aim of the thesis is an analysis of the key areas, i.e. visitor analysis, visitor sourcing analysis and content analysis. The problematic areas are based on these as well as recommendations and suggestions that should help, once these have been applied, improve the service quality leading to increased revenue and better competitiveness within the market.
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Using social networks to support business
Zahradník, Jan ; Chudán, David (advisor) ; Machek, Ondřej (referee)
The aim of this bachelor thesis is to analyze and decide whether the social webs are an appropriate place for company and their products presentation. On the basis of criteria chosen to decide which networks are in the Czech environment the most suitable and what promotion tools they offer. The thesis is divided into the theoretical part, in which I consider technical terminology and describe the development of means for gathering people on the Internet till the today's look. A chapter follows that considers the most widespread websites in the Czech Republic, stressing especially Facebook, on which I illustrate the platform for application development. In the practical part I illustrate the promotion options of a company on Facebook through an actual marketing, I consider the aim differences, costs connected with the campaign running, and then I evaluate whether the campaign is successful, and I add proposals for improvement. Another theme is the possibility of using Facebook API and the FBML language by creating an application of the Facebook platform and its use by marketing. The work also consists of a public survey, which shows which social networks people leave and which they go to, reactions of the users for advertisements on social networks and their relationship to the applications running on social networks. The contribution of this work is to show opportunities that using social networks in company presentation offers.
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