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Marketing Mix of the Selected Company
Vozák, Tomáš ; Domanižová, Petra (referee) ; Chlebovský, Vít (advisor)
The subject of this bachelor thesis is the analysis of the marketing mix of a selected company. Based on the performed analyzes, own recommendations for its improvement will be proposed. The thesis is divided into three main chapters. The first presents theoretical knowledge that is used in the subsequent analysis of the current state of the company. The third part is focused on own proposals leading to the improvement of the company's marketing mix.
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Proposal of a Marketing Strategy to Increase the Use of Production Equipment in a Selected Company
Vozák, Tomáš ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the marketing strategy of a small family business and is divided into three main parts. The first part describes the theoretical background of marketing and is important for a better understanding of the subject. In the second part of the thesis an analysis of the internal and external environment of the company is made on the basis of the theoretical knowledge. The conclusions from these analyses are then used in the third part of the thesis, which is focused on the formulation of specific proposals for improving the marketing strategy of the company.
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Proposal of a Marketing Strategy to Increase the Use of Production Equipment in a Selected Company
Vozák, Tomáš ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis focuses on the marketing strategy of a small family business and is divided into three main parts. The first part describes the theoretical background of marketing and is important for a better understanding of the subject. In the second part of the thesis an analysis of the internal and external environment of the company is made on the basis of the theoretical knowledge. The conclusions from these analyses are then used in the third part of the thesis, which is focused on the formulation of specific proposals for improving the marketing strategy of the company.
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|
|
Marketing Mix of the Selected Company
Vozák, Tomáš ; Domanižová, Petra (referee) ; Chlebovský, Vít (advisor)
The subject of this bachelor thesis is the analysis of the marketing mix of a selected company. Based on the performed analyzes, own recommendations for its improvement will be proposed. The thesis is divided into three main chapters. The first presents theoretical knowledge that is used in the subsequent analysis of the current state of the company. The third part is focused on own proposals leading to the improvement of the company's marketing mix.
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