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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of an on-line communication strategy of a sports club JNS Cheerleaders
 Míková, Simona ; Postler, Milan (advisor) ; Voráčová, Kristina (referee)
This thesis deals with on-line marketing strategy of a sports club JNS Cheerleaders. I have set the main aim of the thesis to suggest possible changes in on-line communication of the sports club based on analysis of current strategies of the sports club and my own on-line field investigation. The thesis is divided into two parts, theoretical part that is dedicated to characteristics of commercial communications and forms of commercial communication used in sports industry, and practical part that introduces sports industry of cheerleading, sports club JNS Cheerleaders, it also shows its SWOT analysis, analysis of competition and its used marketing and mostly on-line communication. Next chapter is dedicated to the results of on-line field investigation and proposed suggested changes of communication strategy for the sports club.
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Healthy lifestyle of young population
 Voráčová, Kristina ; Polišenský, Miroslav (advisor) ; Hana, Hana (referee)
The thesis deals with an issue of healthy lifestyle, focusing especially on the young population. The project is divided into two parts. The first part is devoted to the theoretical solutions and defines in detail the concepts related to the topic. It deals with important areas of healthy lifestyles, especially nutrition and physical activity. Presents the principles of rational nutrition and describes the influences on young people today. It describes the consequences of improper diet and the current situation regarding overweight and obesity. The second part is focused on detailed analysis of selected institution, which is a sports club JNS Cheerleaders. This part is trying to determine whether a candidate institutions fulfill their public mission in a healthy lifestyle and whether has for this purpose sufficient funds. The final section contains a summary of the whole problem, interpret the results and submit proposals that could improve the functioning of sports club and help lead the young population to a healthy lifestyle.
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See also: similar author names
5 VORÁČOVÁ, Kateřina
5 Voráčová, Kateřina
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