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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Copyrighted work and advertising
 Vojtovič, Jakub ; Císařová, Zuzana (advisor) ; Žikovská, Petra (referee)
The Aim of this thesis is to link the theoretical aspects of copyright with its practical use. Specifically it is an analysis of relationship between copyright and advertising. In the thesis I am trying to find an answer for two main questions. First, if it is possible to grant a copyright protection to an advertisement and if so, then it is my goal to discover its usefulness. Second, the other answer should be based on analysis of preexisting copyrighted works used in advertisement. The thesis is divided into 8 chapters which consist of other sub- chapters. The first chapter is dedicated to copyright, its legal framework and analysis of historical and social background of its development. The second chapter is focused on advertising. Since the definition of advertising offered by the Czech laws is insufficient for the purpose of this thesis I decided to offer a marketing point-of-view to clarify the subject. The third chapter offers an analysis of current legislation of copyrighted work in the Czech Republic. The fourth chapter represents the first encounter of the two ostensibly unrelated topics: advertising and copyright. This chapter also presents a copyrighted work as a new notion while focusing on its creation and purpose. Here, we can also find a small turnoff to a copyright legislation of...
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Regulations of advertising within a legal and ethical framework focusing on unfair competition in the Czech Republic
 Vojtovič, Jakub ; Winter, Filip (advisor) ; Hejlová, Denisa (referee)
The aim of this bachelor thesis is to present the legal and ethical framework of regulations of advertising, while pointing out the latest changes in this area. The legislation of unfair competition, especially false advertising and comparative advertising which went through some changes due to the new Czech Civil Code is more closely described. In the theoretical part of this thesis first the evolution of advertising in general is described, then it briefly enlightens on the development of regulations of advertising in the Czech Republic. Afterwards the thesis is divided into three main parts which describe ethical self-regulation, legal regulation and unfair competition. The practical part of the work contains examples regarding false and comparative advertising from the last few years. Lastly the content of this thesis is summarized and the author's opinion on the regulation of advertising is offered
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