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The Czech economic transformation process compared to Hungary and Poland
Perková, Martina ; Loužek, Marek (advisor) ; Vlček, Josef (referee)
This bachelor writting is focused on analysis and comparison of economic transformation process of three central european countries. These selected countries - Czech republic, Hungary and Poland - have comparable starting conditions. The aim of the thesis is not only a general description of theoretical difficulties connected with the transformation process in the economical realm (and partially also in the political and institucional realm), but also to discover similarities or dissimilarities during the development of these economics. The analysis and comparison is performed mainly with the best known and the most used macroeconomic indicators. The conclusion includes an over-all summary of the transformation process up to now.
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Causes of segregation in microregions
Illmannová, Anne ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
This bachelor thesis concerns the repayment of bank loans. The theoretical part of the thesis deals with the history of banking, its contemporary appearance and sorts of bank financial loan products. Special attention is paid to mortgages and conditions of their acquisition. The practical part of the thesis concerns the confrontation of probability of default in dependence on different indicators on regional and afterwards on district level. The aim of the thesis is to explane on a concrete case from Prague, which sociodemografic characteristics have influence on the payment moral of the debtors, what the differeces are between areas with people who have good and bad payment moral and if the domicile has influence on the level of payment moral. Keywords Banking, mortgage, credit scoring, probability od default.
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Quality in additional vocational education
Stejskalová, Eva ; Vlček, Josef (referee) ; Mužík, Jaroslav (referee)
A crucial source of capital and the source of economy have become an information and knowledge and their use. It changed the nature of work and labor and the importance of learning and teaching and also a sense of knowledge and its transmission, and brought changes in social, demographic and institutional sphere. The ability to use information (knowledge) and quality of products and services, undermined the quality of processes and the quality of people in the organization, decide on its success. A quality management system (QMS) forms a part of the organization's management. There are various QMS systems. Quality management is a dynamic process that constantly changes and develops in terms of forms, methods and content. Specific QMS types can be attributed to one of three basic concepts: industrial standards, TQM (Total Quality Management), and the ISO concept. Various approaches to quality management began to develop in the 1920s. After World War II, the issues of quality gain priority particularly in Japan and the USA, followed by Europe. At that time the first true quality management systems were established. Their significance and development rapidly grew mainly in the 1980s, when quality began to be considered a key prerequisite to success and future competitiveness. Presently, two systems are...
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Explanatory factors of consumer behaviour: the survey of organic food consumers conducted on sample of inhabitants of Prague and Znojmo district
Zvěřinová, Iva ; Buriánek, Jiří (advisor) ; Vlček, Josef (referee)
Production, processing, transport and consumption of food form a significant part of the environmental burden. Organic farming and organic food production represent for many experts, policymakers and for a part of lay public a way to reduce the environmental burden. The volume of organic food production hinges on, among others, the willingness of consumers to prefer organic food to conventional food and also to change consumer behaviour. Although organic food consumer and purchase behaviour is sometimes found to be environmentally motivated, health motives are prevailing in many developed countries. Recently, organic food consumption has grown significantly in developed countries. The diploma thesis is for these reasons aimed at analysis of motivational factors and barriers that affect consumer's purchase decision-making related to organic food. First, the overview of scientific literature concerning organic food consumption behaviour is presented. Factors that explain it can be divided into four major types: attitudinal variables, contextual forces, personal capabilities and habits. In the diploma thesis, we focus on risk perception, which can be classified as the attitudinal variable. Considering the perception of health and environmental risks, it is important to point out that manufactured...
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A marketing study of hard alcohol - Absolut vodka
Jelínková, Tereza ; Buriánek, Jiří (referee) ; Vlček, Josef (advisor)
Trh s tvrdým alkoholem je z hlediska marketingu víceméně neměnný. Všechny značky si zakládají na tradici (tzn. od kterého roku jsou produkovány), zemi původu a kvalitě (tzn. počtu destilací). Na tento fakt mě upozornil můj známý a nabídl mi k přečtení knihu, kterou vydala reklamní agentura TBWA, Změňte pravidla byznysu ve svůj prospěch - Metoda Disruption, jejímž autorem je Jean-Marie Dru a kolektiv jeho spolupracovníků. Navedl mě na myšlenku, že existují značky, které tyto osvědčené postupy úmyslně porušují, a získávají si tak také své (samozřejmě specifické) zákazníky. Kniha a metoda, kterou představuje na několika světových značkách, mě zaujala, protože vybočování ze stereotypů a stokrát omílaných pravidel je mi velice blízké. Rozhodla jsem se do této problematiky ponořit hlouběji a vybrat si ji za téma mé bakalářské práce. Navíc je studium marketingu a výzkum spotřebitelského chování na hranici sociologie a ekonomie, mně velice blízkým disciplínám, které se právě zde střetávají v ideální kombinaci. Práce je členěna do tří tématických celků. První pojednává o trhu s alkoholem obecně, převážně z pohledu ekonomie, druhá část se týká marketingu, především marketingového mixu a poslední je výzkumná část, v níž jsem skloubila informace získané od profesionálů z reklamní agentury TBWA a distributorů Absolut...
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The political business cycle
Svoboda, Martin ; Vlček, Josef (referee) ; Loužek, Marek (advisor)
The main aim of my thesis was to describe the basic resources of political-business cycle and elements which have an influence on it. The tendency to put this phenomenon to a wider context showed us that the political-business cycle is affected by the type of electoral system, increasing power of special interest groups or bureaucratic system. Among the economic elements we can include restrictions of the Government to conduct a monetary policy because of central bank independence. Application of theoretical knowledge to conditions of the Czech Republic proved to be very problematical. Due to the economical transformation the political and economic system in our country demonstrated in non-standard conditions which made the empirical testing of political-business cycle more difficult. In connection with this also comes a problem of short time series which significantly reduces the possibility of any relevant comparison.
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Pricing strategies
Brotánková, Jana ; Sieber, Martina (referee) ; Vlček, Josef (advisor)
This Bachelor Thesis is concerned with pricig strategies of companies. It analyzes various pricing policies, methods and factors, that determine price-settings. The main objective of this Thesis is to find out, in spite of rich variety of pricing models, if exist some general formula, that can be made best pricing decisions by. Then how important are surroundings of firms? The work reviews the field of pricing strategy and offers overview of the significant strategies standard used by firms and described in the available literature. It presents the circumstances, in which each can be used and their advantages and disadvantages. The study leads to this conclusions: many different parties are involved price decision, it means external and internal factors. But there is still field for pricing decisions in firms. It seems, that the general formula can be made by costumer's needs in a manner, that will achieve the company's goals. That's the best way about as good as it can be.
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The application of marketing mix - case study
Otavová, Petra ; Sieber, Martina (referee) ; Vlček, Josef (advisor)
The final aim of my study is to create marketing mix for selling luxury eyeglasses. This study is worked out in conditions of the company named Optik Otava which does not use professional marketing strategic planning. First of all the optical profession is presented and the optical market is analyzed. In the second part, there is prepared a theoretical base for marketing mix creation. Marketing mix is just one part of marketing strategic planning, therefore I also have to speak of particular methods used for situation analysis processing, the marketing aims, marketing strategies and segmentation of the market. Then the detailed elaboration of fundamental parts in marketing mix (product, price, place and promotion) is realized. The last part is the case study. There is description of the company which is mentioned above, as well as, there is created the structure of its marketing mix. The value of nonprofessional marketing mix is not low. Despite of this fact there are suggested proposals and recommendations at the end, which could positively affect marketing mix of that company. The most important one relevant to the place proposes to establish the own wholesale. This would affect also the price and the product. The whole study should be valuable for the company. It should help its to develop the marketing...
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Investments and subsidies in Czech Republic
Smolařová, Lucie ; Vlček, Josef (referee) ; Sieber, Martina (advisor)
Thesis gave a comprehensive overview of the implementation of Economic and Social Cohesion Policy in the Czech Republic. It is focused on the evaluation of demand factor of implementing the Structural Funds in the Czech Republic, cost of implementation of individual projects and assess the effectiveness of this policy in the Czech Republic in accordance with the objectives set out by the European Union.
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Profitability and progress of investments to human capital
Vašková, Alexandra ; Sieber, Martina (referee) ; Vlček, Josef (advisor)
The thesis concerns about the theory and investments in the human capital. One of the potential ways how to increase the human capital is an investment in education. The thesis clarifies why the education is so important aspect nowadays in the development of society. The progress of investments in education verifies positive influence, eihter on the agricultural development of the country or on the personal development of the individual. Final chapters are devoted to the structure and the system of education under the conditions of Czech Republic. I analysed the Czech university education, in conclusion is presented the simple calculation of private return on investment in the university education in Czech Republic.
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