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Social marketing in The Czech Republic
Filsaková, Petra ; Vinopal, Jiří (advisor) ; Vlček, Josef (referee)
Bachelor thesis entitled "Social advertising in the Czech Republic" is focused on a specific promotional tool of social marketing, which is most often termed as social advertising. In addition to its insertion into the broader context it also deals with key aspects of whole this advertising discipline, such as its definitions, forms and historical development. Because it is regarded as a communication tool, which speaks to the public through the media, they are also characterized methods of persuasion in this paper. The aim is a detailed description of the specifics of this phenomenon between years 2007 and 2014, which is achieved by using content analysis. The results showed that the largest space in the media have a social advertising focused on global issues, especially in the field of social responsibility and health protection and prevention. Specifically, spots are targeted on poverty, helping handicapped, communication of diseases (AIDS, cancer, etc.) and educational development. Donation character has only ¼ of the observed sample and among the most frequently used principles of persuasion in social commercials include emotional appeals and testimony. Collected data can also be used, for example for the international comparisons, long-term research of the effects of media and a more...
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Valuation of Enterprise
Milerová, Alžběta ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The purpose of this thesis is valuation of the Zentiva, k.s. enterprise. The value of this enterprise will be determined as of 1.1. 2014, using the discounted free cash flows valuation method. This thesis is divided into a theoretical and a practical section. The theoretical section acquaints readers with the key terms and methods used during valuation. The theoretical section includes a chapter about the pharmaceutical industry and will familiarise readers with current factors influencing this sector, such as price regulation in the field of medicaments, demographic development, life style and others, which have significant impact on determining the company's final value. The practical section consists of a description of Zentiva, k.s., a strategic analysis, financial analysis, execution of a financial plan and, finally, actual valuation. The result of this thesis is valuation of the enterprise, taking into account socio- economic factors to determine its final value.
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Technological unemployment
Miňovský, Michael ; Vlček, Josef (advisor) ; Lupač, Petr (referee)
(in English): Will robotisation lead to unemployment? What will be the society-wide impact of automation? Will it affect the economy? And what is the general macroeconomic and microeconomic context of such developments? These and many other questions are asked throughout this thesis. On the next 70 or so pages, a detailed overview of changes connected with robotics revolution is provided, while the primary topic is the issue of technological unemployment. Based on the study of historical evidence, there is a proposition pronounced on a qualitative difference between current technology and earlier technological milestones consisting in the ability of the machines to substitute not only routine manual work but the non-routine cognitive tasks as well. This hypothesis is then being developed and analysed through a more detailed examination of the fundamental differences of robotics and the current technological foundation of industry and services. The method employed is a critical analysis of other authors' works, thanks to which it was possible to present impressive results such as the list of probabilities of automating a wide spectrum of jobs in the course of the next few decades based on an extrapolation of the current level of progress in machine learning and data mining. In the end, a synthesis...
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Investment Valuation
Kolomá, Kateřina ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
Bachelor thesis deals with financial evaluation of the fictitious investment project, which is the establishment of the bridal salon Wedding Day. The theoretical part presents the most important static and dynamic methods used for evaluation of the investment projects in the current financial practice. In the second part of this work are chosen methods applied to a concrete example and with their help is determined the value of the bridal salon. Bakalářská práce se zabývá finančním hodnocením fiktivního investičního projektu, kterým je založení svatebního salonu Wedding Day. V teoretické části jsou představeny nejdůležitější statické a dynamické metody sloužící k hodnocení investičních projektů v běžné finanční praxi. V druhé části této práce jsou vybrané metody aplikovány na konkrétní příklad a s jejich pomocí je stanovena hodnota svatebního salonu.
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Investment Project Valuation
Chvojka, Michal ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
Bachelor thesis deals with the financial evaluation of the effectiveness of the investment in RoyalGrill restaurant. The work is divided into theoretical and practical part. The first part deals with method of investment evaluations, risk, determination of cost of capital, the financial plan and determination of value. The second part deals with selected investment project which is evaluated based on the theory explained in the first part.
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Financial Evaluation of Investment Project
Stejskalová, Kateřina ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The Bachelor thesis deals with Financial Evaluation of Investment Projects. The thesis is divided into two parts. Theoretical part consists on methods of evaluation of investment projects, market analysis, marketing strategies, and risks. Second part, the practical part, is the application of methods and procedures (described in theoretical part) to the fictitious coffee shop called Cimra. The practical part deals with investment description, financial planning, measuring the enterprise value and risks analyses.
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Technological unemployment
Miňovský, Michael ; Vlček, Josef (advisor) ; Lupač, Petr (referee)
Will robotization lead to unemployment? What will be the society-wide impact of automation? Will it affect the economy? And what is the general macroeconomic and microeconomic context of such developments? These and many other questions are asked throughout this thesis. On the next 60 or so pages, a detailed overview of changes connected with robotics revolution is provided, while the primary topic is the issue of technological unemployment. Based on the study of historical evidence, there is a proposition pronounced on a qualitative difference between current technology and earlier technological milestones consiting in the ability of the machines to substitute not only routine manual work but the non-routine cognitive tasks as well. This hypothesis is then being developed and analyzed through a more detailed examination of the fundamental differences of robotics and the current technological foundation of industry and services. Viewpoint of other authors is also included as the objective of this thesis's author is not to be rediscovering well-known facts but to enrich the stint of knowledge in general. Thanks to this, it is possible to present some impressive results such as a list of probabilities of computerization of a wide spectrum of jobs for the next decades based on an extrapolation of the current...
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Investment Valuation
Cápíková, Markéta ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
My thesis deals with the evaluation of investment, specifically it focuses on investments in solar panels used for water heating. The bachelor thesis is divided into two parts. In the first part I summarize theoretical knowledge about investment valuation. At the beginning I explain what an investment is, and go on to explain the individual methods of valuation and I also examine the cost of capital in broad range. In the second half of the theoretical part I deal with the creation of the financial plan and with determination of the salvage value. At the very end of theoretical part, I abandon economic parameters and I try to briefly introduce the reader to the topic of solar panels. At the beginning of the practical part, I deal with the dimensioning of the solar system. In the next part I focus on evaluation of the specific example of the solar system, in which the knowledge acquired in the theoretical part is transformed into practice.
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Housing market and Risk of Homelessness in the Czech republic
Mikeszová, Martina ; Vlček, Josef (advisor) ; Havlík, Radomír (referee) ; Matoušek, Oldřich (referee)
Martina Mikeszová : PHD DISSERTATION - HOUSING MARKET AND RISK OF HOMELESSNESS IN THE CZECH REPUBLIC. ABSTRACT The PhD dissertation focuses on the theme of loss of permanent housing together with the problematic of housing affordability in the Czech Republic. In the first part, the objective is to identify the types of households potentially at risk of being unable to afford housing since 2000, and to trace the development of regional differences in the percentage of at-risk households in the Czech Republic. In the regard to the end of deregulation process in recent years, the analysis of housing (un)affordability of "market" rent housing shows the possible social consequences of the process. Owing to the absence of useful aggregate data on incomes and expenditures for different household types in the regions of the Czech Republic, the alternative data sources and the simulation methodology for measuring housing affordability which combines available regional wage statistics and data on market rents were used. The results indicate that the general risk of being unable to afford rental housing and regional differences in housing affordability are both decreasing. Not only the stagnation of market rent growth related to the growth of household income is behind the development. The main reason is the fact that...
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Investment in development of human capital
Tolarová, Šárka ; Vlček, Josef (advisor) ; Trunda, Jiří (referee)
The subjekt of this thesis is human capital, investment options in its development and subsequent use in practice. The paper is divided into two parts. The theoretical part describes human capital, investment in human capital and company training (which is a form of human capital development). The practical part analyzes internal environment of the company. It is also carried out a survey to determine how employees perceive the company's current state education system focused on the development of their human capital. The aim of this work is define human capital, describe investment options in its development, summarize theoretical knowledge on the topic of corporate education and then verify their validity in practice. Key words Human capital, investment in human capital development, personal development, corporate education, development needs, knowledge and skills. Anotace Předmětem této bakalářské práce je lidský kapitál, možnosti investování do jeho rozvoje a následné využití v praxi. Práce je rozdělena do dvou částí. Teoretická část definuje samotný lidský kapitál, investice do lidského kapitálu a firemní vzdělávání (které je jednou z forem rozvoje lidského kapitálu). Praktická část se věnuje analýze vnitřního prostředí firmy, ve které proběhlo dotazníkové šetření, zaměřené na zjištění, jak...
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