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	The Utilization of Marketing Concept in Human Resource Management Vitulová, Michaela ; Gavlas, Ondřej (referee) ; Chalupský, Vladimír (advisor) The aim of this diploma thesis is to propose measures to improve the selection process for new employees and also improve working relations in the company Partners, a.s. The main theoretical benefits of this work include the enlargement of the theoretical knowledge of the issue, the extension of the scope of theoretical knowledge and also the possibility of using this work as a starting point for future research. The practical benefits of the work are the improvement of the selection of new employees of the company Partners, a.s. and the improvement of the current state of relations in the workplace. The theoretical methods and models used in this work are CPM, OCAI, 7S and SWOT. Detailed record
	Specifika řízení lidských zdrojů v mezinárodních podnicích Vitulová, Michaela Pojem globalizace můžeme chápat jako proces, který mění podstatu moderní civilizace a který proniká především do všech sfér. V současné době se projevující převážně ekonomicky. Proces globalizace je provázen také procesem lokalizace. Lze zmínit rozdíly mezi globální kulturou a kulturními tradicemi v regionech. Přijatelnou reakci je možné zajistit na základě neustále se rozvíjejícího lidského potenciálu. Pro řízení lidských zdrojů je nezbytné zakotvit práci s lidským kapitálem v podnikové kultuře. Detailed record
	The Utilization of Marketing Concept in Human Resource Management Vitulová, Michaela ; Gavlas, Ondřej (referee) ; Chalupský, Vladimír (advisor) The aim of this diploma thesis is to propose measures to improve the selection process for new employees and also improve working relations in the company Partners, a.s. The main theoretical benefits of this work include the enlargement of the theoretical knowledge of the issue, the extension of the scope of theoretical knowledge and also the possibility of using this work as a starting point for future research. The practical benefits of the work are the improvement of the selection of new employees of the company Partners, a.s. and the improvement of the current state of relations in the workplace. The theoretical methods and models used in this work are CPM, OCAI, 7S and SWOT. Detailed record

See also: similar author names
2	Vitulová, Martina

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