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Change in presentation of men in women's magazines through the years 1998-2008
Tůmová, Kateřina ; Osvaldová, Barbora (referee) ; Jirák, Jan (advisor)
Bachelor's thesis "Change in presentation of men in women's magazines through the years 1998-2008" discusses the presentation of men and the male world in women's magazines Cosmopolitan and Zena a zivot. The thesis is divided into a theoretical and practical part. In the first part the thesis deals with the theoretical background related to the topic - social and media construction of reality, representations, gender and gender stereotypes, ideologies of patriarchy, traditional gender roles in society and the characteristics of magazines for men and women. The practical part of the thesis, by using quantitative analysis, seeks to determine in relation to what issues a man in women's magazines is shown, how he behaves and how he looks. It focuses on whether the presentation of men has changed in any way during the years 1998-2008 in these magazines.
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Marriage as a Sacrament
Andrášová, Jana ; Tůmová, Kateřina (advisor) ; Martinek, Michael (referee)
The marriage encounters the deep crisis nowadays due to many opinions. This work discusses the possible influence of the Church on the situation. The stress on the sacramental nature of the marriage and the endorsement of the significant elements of the marital spirituality is held as a suitable way. The essence of the sacrament of marriage is clarified by the study of the biblical background and of the historical viewpoint. Contemporary theologians have introduced their teaching about the sacrament of marriage as well. They have been developing particularly the results of the last council. Four principles are found the core ones. Being together in Christ strengthens the unity of spouses. The marriage can hardly be indissoluble without the ability of forgiveness. The strong relationship between husbands and the Church is needed to form a healthy community. The source of strength to meet all the requirements is hidden in the common prayer of both partners. The duty of the Church is to help people to recognize the sacramental nature of the marriage and its spirituality. Realizing all this might be the best way of resurgence of matrimony. Powered by TCPDF (www.tcpdf.org)
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The influence of canceled foster care on the development of a child
TŮMOVÁ, Kateřina
This paper deals with the impact of prematurely canceled foster care on a deve-lopment of a child. It gives an overview of the system of care of endangered children in the Czech Republic. It also presents the current legislation which is the basis of the surrogate family care in the Czech Republic. In 2013, an amendment of the Social and Legal Protection of Children law came into force, which the legislators built up on the experi-ence with professional foster care in Slovakia. Its goal is to reduce the number of chil-dren in children's institutions. The paper further includes a thorough analysis of develo-pmental needs of a child. Foster parents have to accept the fact, that they decided to take in a child with an unfulfilled attachment bond. Premature cancellation of foster care can bear witness to the fact that a foster family cannot create an attachment bond to the child and does not provide a sufficient amount of support for its development. The pa-per takes into consideration the dangers the juveniles are challenged with as a result of an unsuccessful foster care. Based on the interviews with many directors of children's homes in the South Bohemian region, negative impact of the canceled foster care on children has been noted. New questions suitable for further research in this region have emerged out of the interviews. Host care is one of the possibilities to provide children with a family educational model in children's home. The directors agree that it is the first-rate personality of a foster parent that is crucial for a first-rate foster care, i.e. a foster parent who can open her- or himself to the child and grant him or her his or her own family affectionate environment. The problem of unsuccessful foster care can be minimized only by genuine acceptance of a child and unconditional love for him or her.
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E-mail marketing
TŮMOVÁ, Kateřina
The aim of this work is to specify the e-mail marketing and in the practical application to evaluate the pros and cons of e-mail marketing as a tool of targeted marketing communication.Based on personal interviews with representatives of the company was described their existing e-mail marketing.Through the survey it was found, how customers perceive the company's e-mail marketing.Based on the survey, changes were proposed at the end of the thesis.
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Efficiency of investment metals and coins analysis
Tůmová, Kateřina ; Musílek, Petr (advisor) ; Stádník, Bohumil (referee)
This project deals with historical precious metals price development as gold, silver, platinum and palladium in connection to analysis of the precious metals investment benefits. There are discussed international market prices and retail prices as well. There is also mentioned the issue of price structure from the premium and other costs point of view, including possible risks coupled with investment. Approximated are also basic terms and forms of investment metals, alternative options of precious metals investment as well. The project also includes the issue of tax investment aspects and other advantages connected to it. Further there is indicated medial disinformation criticism and insufficient legal support for customers investing to the precious metals.
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Comparing of conditions for outsourcing in the Czech Republic and in the Philippines
Tůmová, Kateřina ; Jiránková, Martina (advisor) ; De Castro, Tereza (referee)
This thesis aims to analyze and consequently compare conditions which are currently offered by the Czech Republic and the Philippines to companies in the field of international outsourcing. The first part gives attention to the term outsourcing itself. Above all, it enlightens the extensity of elements, which are influential in decisions of corporations when choosing the country to be outsourced from. The next two consequential chapters are concerned with the application of all aspects of outsourcing in both of these two in many ways different states. The final part evaluates and confronts these countries in light of the described factors as per SWOT analysis. Herewith, it outlines steps which could be taken to improve the present status of matters, which have been ranked among threats, eventually waeknesses.
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Ethical preconditions of parental decisions in settling affairs concerning minors
TŮMOVÁ, Kateřina
The thesis opens with the distinction of the concepts of a human being and a person. It then discusses two important philosophical approaches towards these concepts: exclusive and inclusive. It further deals with the relationship of a person to his or her closest surroundings and the acquisition of self-ownership, thanks to which a person can meaningfully pronounce "I". The thesis thus attempts to unfold the way of thinking that leads towards ethical decision making. In the second part of the thesis, contemporary ethical theories as utilitarianism, individualism and hedonism are discussed. A practical study of custodial files at the Authority of Social and Legal Protection of Minors (OSPOD) in a district town in South Bohemia follows, which examines - from the available judgments of the district court - how parents are able to cope with such a binding turning point in their life as divorce or separation from a partner. The thesis attempts to evaluate clearly the different behaviour of adults during processes of settling their relationships towards their minor children, as they are described in the court case studies. Synoptical graphs are used to indicate which types of behaviour occur and to what extent during actions in court. At the end of the thesis, the research and its surprising and hopefully optimistic outcome for future activities of OSPOD is summarized.
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Insurance of business risks from a content of insurance conditions point of view
Tůmová, Kateřina ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
In this project I deal with insurance products determined for entrepreneurs and with exceptions, which are contained in insurance conditions for these insurance products. Then there is paid attention to problems about prevention possible damages, underinsurance and information, which are necessary for presentation to insurance for completion of contract. Finally, there are also given examples of complex insurance products and it is mentioned support of ethical attitude from insurance. In conclusion there are also attached model example of insurance portfolio of business and comparison insurance of export credit in two different territories from the risk profile.
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Ekonomické a demografické dopady šíření viru HIV v Botswaně
Tůmová, Kateřina ; Němečková, Tereza (advisor) ; Borgström, Anna (referee)
Práce hodnotí současný stav pandemie HIV/AIDS v Botswaně. Popisuje současnou hospodářskou situaci v zemi a jakým způsobem je nemocí ovlivněna. Zároveň byl kladen důraz i na demografickou strukturu obyvatelstva, která byla nemocí neméně poznamenána. Přiblíženy jsou snahy mezinárodních i místních, vládních a nevládních iniciativ směřované k vymýcení nemoci. Závěr obsahuje stručný pravděpodobný vývoj epidemie, včetně výzev převážně pro botswanskou vládu a podniky.
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