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National Repository of Grey Literature

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	Differences in behavior of target groups of customers and their consideration in marketing communication Trnková, Kristína ; Milichovský, František (referee) ; Mráček, Pavel (advisor) This bachelor thesis deals with the problem of diversity and differences of the customers‘ behaviour on Slovak and Czech market and applies theoretical knowledge on a specific automotive company. Based on research method, such as interview planned in advance, analysis of demografic structure of population and marketing mix, conclusions, differences in customer characteristics and in specific tools of marketing communication were deduced. Detailed record
	Marketing Communication of a Specific Product Trnková, Kristína ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor) The thesis is focused on marketing communication of a specific study program. Based on theoretical knowledge, the work deals with the evaluation of the current situation in society. This evaluation works as a basis for following recommendations and suggestions for improvement, which will increase the number of applications for the study of the program, strengthen awareness of the program and the image of the faculty at the same time. Detailed record
	Marketing Communication of a Specific Product Trnková, Kristína ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor) The thesis is focused on marketing communication of a specific study program. Based on theoretical knowledge, the work deals with the evaluation of the current situation in society. This evaluation works as a basis for following recommendations and suggestions for improvement, which will increase the number of applications for the study of the program, strengthen awareness of the program and the image of the faculty at the same time. Detailed record
	Differences in behavior of target groups of customers and their consideration in marketing communication Trnková, Kristína ; Milichovský, František (referee) ; Mráček, Pavel (advisor) This bachelor thesis deals with the problem of diversity and differences of the customers‘ behaviour on Slovak and Czech market and applies theoretical knowledge on a specific automotive company. Based on research method, such as interview planned in advance, analysis of demografic structure of population and marketing mix, conclusions, differences in customer characteristics and in specific tools of marketing communication were deduced. Detailed record

See also: similar author names
2	TRNKOVÁ, Karolína
1	Trnková, Kamila
2	Trnková, Karla
2	Trnková, Kateřina
1	Trnková, Klára
3	Trnková, Kristýna

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