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National Repository of Grey Literature

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	Using of Appropriate Methods of Economic and Strategic Analysis to Identify of Risks of Selected Company Papšo, Michal ; Teplá, Zuzana (referee) ; Hanušová, Helena (advisor) The main goal of this diploma thesis is the risk analysis of transport company JAPO-Transport, s r o. with the usage of appropriate methods of economic and strategic analysis. This thesis is divided into five parts. The first one contains introduction of the company, the second part contains the analyses of current status. The third part sets the goals and shows the problems next the fourth part contains theoretical basics. In the fifth part there is a risk analysis and given recommendations for adequate risk measures. Detailed record
	Using of Appropriate Methods of Economic and Strategic Analysis to Identify of Risks of Selected Company Papšo, Michal ; Teplá, Zuzana (referee) ; Hanušová, Helena (advisor) The main goal of this diploma thesis is the risk analysis of transport company JAPO-Transport, s r o. with the usage of appropriate methods of economic and strategic analysis. This thesis is divided into five parts. The first one contains introduction of the company, the second part contains the analyses of current status. The third part sets the goals and shows the problems next the fourth part contains theoretical basics. In the fifth part there is a risk analysis and given recommendations for adequate risk measures. Detailed record
	Mary Kay brand influence on the purchasing behavior of customers Teplá, Zuzana ; Hajdíková, Taťána (advisor) ; Hesková, Marie (referee) The diploma thesis deals with the analysis of the influence of Mary Kay brand on purchase behavior of customers B2C markets thanks to the model customer-based brand equity and the model ColourMind using colour-word association method CWAT. Its aim is to evaluate perception of the brand and factors influencing behavior of customers. Theoretical part is focused on B2C markets, brand politics, customers and their attitude to shopping. Practical part deals with identification of Mary Kay company, analysis of determinants and evaluation of their influence on purchase behavior of customers. Detailed record
	Graduates and young People up to 25 Years on the Labour Market Teplá, Zuzana ; Kaczor, Pavel (advisor) ; Stehlíková, Ivana (referee) The bachelor thesis engages in graduates and young people up to 25 years on the labour market. Its aim is to analyze the evolution and current situation of young people on the labour market in the Czech Republic and compare it with the situation in selected economies. Simultaneously it describes the tools that are used to support employment of this target group. Detailed record

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