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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The analysis of the marketing strategy of chosen airlines
 Teimlová, Aneta ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
The aim of the diploma thesis is the analysis of the marketing strategy of chosen airlines, Austrian Airlines, Emirates and Korean Air, and their comparison. The analysis is focused on the SWOT analysis and the marketing mix of these airlines. The result is the evaluation of the efficiency of current marketing strategies and the proposal of specific steps which could be applied to these marketing strategies. The next parts of the thesis are the characteristic and the history of the aviation, the characteristic of the marketing of services and the marketing research which helped to the evaluation of current marketing strategies and to new suggestions.
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Cooperation of the Czech Republic and the United Arab Emirates (on the example of selected companies)
 Teimlová, Aneta ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
The main aim of this bachelor's thesis is the analysis of the cooperation between the Czech Republic and the United Arab Emirates in the field of international trade. Nowadays, the United Arab Emirates is one of the highly developed, the wealthiest and the fastest developing countries and because of it, it is the important world trading partner for the Czech Republic. The whole work is divided into five chapters. The first one gives basic characteristic of the country. The second chapter gives information about the economic characteristic of the UAE. The third one analyzes the international trade of the UAE. The fourth chapter is aimed at aspects of the Arab culture. And the last one gives information about the market of the UAE, about the possibility of entry to this market and about Czech companies, which act in the UAE.
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