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Analysis of the Financial Efficiency of a Company Using Time Series
Smékalová, Romana ; Matulová, Naděžda (referee) ; Doubravský, Karel (advisor)
This work deals with the evaluation of the company by using statistical methods. There will be processed the financial indicators of business performance, such as total cost, total revenues, liquidity, profitability and Altman index of the company. The results will be displayed in time series, which will help with clarifying the long-term trend. Of these data will be set the prognosis for the future. The thesis concludes with suggestions to improve activity of the company and her position in the market.
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Proposal of Communication Mix in the Company
Smékalová, Romana ; Žanda, Lukáš (referee) ; Milichovský, František (advisor)
This thesis deals with the creation of communication mix. In the first part is defined theory about processed topic, which follows characteristic of a company for which the marketing plan is prepared. Afterward the thesis focuses on an analysis of the company which consists of the analysis of external and internal environment. External analysis is defined by situational analysis PEST and Porter’s five forces model. Internal analysis is processed by McKinsey „7-S“ and marketing mix. The result of these analyses is SWOT analyses, which defines strenghts and weaknesses of the company and opportunities and threats arising from the environment. Based on SWOT analysis are afterward evolved proposals to improve the communication mix.
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Analysis of the Financial Efficiency of a Company Using Time Series
Smékalová, Romana ; Matulová, Naděžda (referee) ; Doubravský, Karel (advisor)
This work deals with the evaluation of the company by using statistical methods. There will be processed the financial indicators of business performance, such as total cost, total revenues, liquidity, profitability and Altman index of the company. The results will be displayed in time series, which will help with clarifying the long-term trend. Of these data will be set the prognosis for the future. The thesis concludes with suggestions to improve activity of the company and her position in the market.
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|
|
Proposal of Communication Mix in the Company
Smékalová, Romana ; Žanda, Lukáš (referee) ; Milichovský, František (advisor)
This thesis deals with the creation of communication mix. In the first part is defined theory about processed topic, which follows characteristic of a company for which the marketing plan is prepared. Afterward the thesis focuses on an analysis of the company which consists of the analysis of external and internal environment. External analysis is defined by situational analysis PEST and Porter’s five forces model. Internal analysis is processed by McKinsey „7-S“ and marketing mix. The result of these analyses is SWOT analyses, which defines strenghts and weaknesses of the company and opportunities and threats arising from the environment. Based on SWOT analysis are afterward evolved proposals to improve the communication mix.
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