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Marketing Mix of Company REEX, spol. s r.o.
Jiříková, Iva ; Sláma, Tomáš (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on analyzing the development of marketing activities of company REEX, spol. s r.o. The company deals with creating advertising and communication campaigns. The theoretical part primarily focuses on marketing mix, marketing communication, customer relationship management and marketing by target groups. In the practical part I will analyze current status of the company, its external and internal surroundings and I will make SWOT analysis. I will compile suitable marketing plan for company REEX, spol. s r.o. based on results from analysis.
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Editor lezeckých tras
Sláma, Tomáš ; Mareš, Martin (advisor) ; Mirbauer, Martin (referee)
With the rising popularity of sport climbing and bouldering, there are increasing incentives to take it to the online space. This thesis does so in a way suitable for regular climbing gyms. A workflow for creating 3D hold and wall models and the accompanying editor has been developed, so that routes can be copied from the real world to the virtual one and be interacted with using software in a more immersive way. 1
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Economic Diplomacy in the 21st Century
Sláma, Tomáš ; Plechanovová, Běla (advisor) ; Kučerová, Irah (referee)
This study examines the changing nature of the economic diplomacy in past and recent years. Since the end of the Cold War, there has been an important dynamics in the international relations. The consequences of this dynamics touch also the economic diplomacy, which is transformed by the effects of the economic globalisation and becomes more complex and important at the same time; it becomes one of the most influental instruments of state's foreign policy. The growing complexity means that there has been new players, issues and arenas emerged. New players, state and non-state; the latter have deep impact on the nature of economic diplomacy. Bussiness sector, represented mostly by transnational companies (TNCs) and "the global civil society" represented vy international non-governmental organisations (INGOs) shift the balance of power within the state. The central role of state is challenged and his power fragmentised. Except this horisontal widening of economic diplomacy yb growing numbers of its actors, it is also deepening in terms of its agenda. The national policies become internationalised or even globalised (services, investment, enviroment, customer protection, labour standards) and the regulation of international trade puts pressure on national governements to to reconsider the strategy and their...
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Economic Diplomacy in the 21st Century
Sláma, Tomáš ; Plechanovová, Běla (advisor) ; Kučerová, Irah (referee)
This study examines the changing nature of the economic diplomacy in past and recent years. Since the end of the Cold War, there has been an important dynamics in the international relations. The consequences of this dynamics touch also the economic diplomacy, which is transformed by the effects of the economic globalisation and becomes more complex and important at the same time; it becomes one of the most influental instruments of state's foreign policy. The growing complexity means that there has been new players, issues and arenas emerged. New players, state and non-state; the latter have deep impact on the nature of economic diplomacy. Bussiness sector, represented mostly by transnational companies (TNCs) and "the global civil society" represented vy international non-governmental organisations (INGOs) shift the balance of power within the state. The central role of state is challenged and his power fragmentised. Except this horisontal widening of economic diplomacy yb growing numbers of its actors, it is also deepening in terms of its agenda. The national policies become internationalised or even globalised (services, investment, enviroment, customer protection, labour standards) and the regulation of international trade puts pressure on national governements to to reconsider the strategy and their...
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Marketing Mix of Company REEX, spol. s r.o.
Jiříková, Iva ; Sláma, Tomáš (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on analyzing the development of marketing activities of company REEX, spol. s r.o. The company deals with creating advertising and communication campaigns. The theoretical part primarily focuses on marketing mix, marketing communication, customer relationship management and marketing by target groups. In the practical part I will analyze current status of the company, its external and internal surroundings and I will make SWOT analysis. I will compile suitable marketing plan for company REEX, spol. s r.o. based on results from analysis.
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