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Development of tourism in Pilsen region: case strategy of marketing strategy of tourist region Šumava
Zippererová, Iva ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee)
The aim of this thesis is suggesting marketing strategy of tourist region Šumava. The theoretical part is focused on elaboration theory related to the tourism. There are defined the basic terms and there is also evaluated position of tourism in regional development and national and world economy as well. In the practical part there is defined region the thesis is about and then there is subjected to comparison attendance of Pilsen region, South Bohemian region and touristic region Šumava towards other regions of the Czech republic. In the end of the practical part there is thanks to marketing mix prepared the marketing strategy of touristic region Šumava, which is the aim of this thesis.
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Regional differences in Czech republic balneology
Vopatová, Tereza ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee)
The goal of this thesis is to describe chat is the diference between spa regions around Czech republic with respect to the orientation of the individual spa by health problems and the terms of sevices provided by the spa. The theoretical part describes tourism in genaral from which spatourism is genareted as one of many. The practical part describes individual spa regions of Czech republic and the care which they provide. In every region are listed spas and their characteristics. When rating the individual spas I used as thema in criteria, which I selected, statistical data of the number of spa facilities, number of beds and number of spa visitors. The work then summarizes the differentiations of the spas in the Czech republic which are based on a few selected indicators. The valuation was to determite which region has greater or less or potential then the others.
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Evaluation of tourism development in Jihomoravský region
Přikrylová, Dagmar ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee)
This diploma thesis is about tourism. The goal of this thesis is to evaluate tourism potential in Jihomoravský region, to identify main problems in tourism development and to propose partial recommendations, which could improve tourism development in this region. First chapter is focused on theoretical definition of basic terms connected to the topic and its mainly describing connection between tourism and regional develpoment. Second chapter discusses tourism in the Czech Republic, evaluates economic impact of tourism on national economy along with the basic frame of tourism policy. Third chapter analyzes localisation and realisation conditions in Jihomoravský region. Based on analyzed facts is given global tourism potential in the region. In the end of the work are defined limitations and barrires of tourism and as well given partial recommendations for improving the tourism situation in Jihomoravský region.
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The effect of media on the public administration
Savaryová, Andrea ; Jílek, Petr (advisor) ; Silovská, Hana (referee)
The aim of this paper is to confirm a hypothesis of the effect of media on the public administration. Within the theoretical part a concept of public administration and the concept of Czech Republic public administration together with its application in legal enactments are explained. In the second theoretical part further concepts are explained, including concepts of media, media fragmentation, the Czech Republic media system, public opinion and the interaction between politics and media. In the practical part of this paper there are results of a questionnaire enquiry focused on the impact of media on the public administration. The results confirmed the hypothesis about the impact of media on the public administration, also a hypothesis about the impact of some specific factors such as age, education, sex, or place of residence on the impact of media on the public administration and finally a hypothesis was confirmed that media generally have higher impact on the public opinion in case of the direct presidential election than in case of the municipal council election. Further in text the expenses used to draw attention in individual types of media and the extent of its impact on the public relations are compared. We therefore established the effectivity of the examined types of media.
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THE EVALUATION OF PRAGUE´S SIGNAL FESTIVAL´S IMPACT ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE TOURISM REGION
Strunová, Silvie ; Silovská, Hana (advisor) ; Vochozková, Jacqueline (referee)
This thesis focuses on evaluation of Prague's Signal festival, organized in 2013 and 2015, and it's impact on regional development in Prague and the Czech Republic as a whole, from economic, social and cultural stand point. The theoretical part puts emphasis on explanation of tourism, specifically event tourism, and cultural events. Quantitative data analysis in practical part proves that the festival was successful in bringing in higher number of visitors of the city. The number of visitors throughout the duration of the festival was higher than during comparable time periods and that Signal festival was clearly a decisive factor for visits, which allows us to draw conclusion that the festival supports tourism in the region. Calculations presented in this thesis prove that city council's financial contribution to 2014 Signal festival indirectly contributed to national budget as well as direct economic contributions to regional budgets, due to increased spending by visitors and other economic activity. Empirical examination demonstrates festival's positive impact on region's cultural life, better perception of public spaces by residents and the sustainable development of tourism region.
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Analysis of the impact of taxes on the management of municipalities in the in the Czech Republic on the example of municipalities of different size categories.
Brož, Jan ; Peková, Jitka (advisor) ; Silovská, Hana (referee)
The thesis is focused on the evaluation of budget selected municipalities, especially in the context of the law of RUD and its changes in recent years. In the theoretical part are included the main views on municipal financing systems in terms of centralization and decentralization and also outlined the development of the redistribution of taxes in the Czech Republic and its major impact on the communities in the Czech Republic using aggregate data. Here, the author points out, that it would be better to consider greater fiscal decentralization, together with fiscal autonomy. However, it doesn't go well with recent changes in RUD in the Czech Republic. The theoretical part is then analyzed selected municipalities (representing various size groups of municipalities in the Czech Republic) regarding the development and structure of their budgets and major influences having an impact. Even from these analyzes it is quite obvious that the Czech Republic is rather greater tax depending on the state of municipalities (which relates to the growth of shared taxes) and thereby weakening the share of own revenues for municipalities. This is the opposite trend of development compared to other western countries. The Czech Republic also occurs (through laws RUD) to strengthen revenues for small and medium-sized communities, often at the expense of larger ones. These changes could actually lead to weakening of cooperation between the public and private sectors, as well as an inefficient financing and management of public funds for municipalities in the country.
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The sustainable development of the city, in application on Nové Město nad MEtují
Maur, Vilém ; Macháček, Jaroslav (advisor) ; Silovská, Hana (referee)
The work deals with the sustainable development of the city, in the Nove Mesto nad Metují. The first part theoretical, is engaged in the development of the concept of sustainable development and presents the research methodology of sustainability of the city. In the practical part, these methods are applied to the sustainable development of the Nove Město nad Metují. Sustainable urban development is studied from four aspects, land use, environmental, economic and social. The aim of the work is to gain knowledge on which will be evaluated pillars of sustainability of the community, especially the economic pillar of sustainable cities. The individual columns are examined in terms of their structure and changes in the individual examined indicators of sustainability
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Education and the Educational system and its relation to labor market in Pardubice region
Charvátová, Kristýna ; Macháček, Jaroslav (advisor) ; Silovská, Hana (referee)
This thesis deals with the educational system and its links to the labor market in the Pardubice region. The paper analyses the education system and the labor market in the Pardubice region. The main goal of this work is to illuminate the relationship between the education system and opportunities on the labor market. The theoretical part focuses on the basic concepts that are related to education and the labor market and legislative treatment of education in the Czech Republic. The practical part briefly focuses on the education system and the labor market in the Czech Republic, detailing the educational system and the labor market in the Pardubice region. It characterizes all levels of education, labor market developments in the region and analyses the number of vacancies with respect to graduating people. In conclusion the link between the education system and the labor market are evaluated. The results of this thesis suggest that the education system is not completely compatible with the labor market; however, there is a tendency for Regional Council to adapt the education system to suit the demands originating from the labor market.
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PPP as a tool of regional development
Bahounková, Petra ; Jílek, Petr (advisor) ; Silovská, Hana (referee)
The main theme is cooperation between the private and public sector through PPP projects. Cooperation on the project for which the public sector currently needs a considerable sum of money as would be the case using other ways to build public infrastructure or public service. This work describes PPP projects in general, in the Czech Republic, focused on the Moravian-Silesian Region. Work contains a comparison of the projects in the Region with projects throughout the Czech Republic and the most successful project, which is described on a certain indicators to assess its benefits. The aim is to determine whether the PPP projects in the Moravian successfully implemented if and why PPP is a good tool of regional development in the region.
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Analysis of impacts of residential suburbanization on economic and social development of Jesenice
Bílková, Karina ; Říhová, Gabriela (advisor) ; Silovská, Hana (referee)
This thesis focused on the proces sof suburbanization, historici development of this process, current situation and analyze the potential for the development of this process in the future. The aim of this thesis is assess how residential suburbanization affects social and economic development of community and whatimpacts has this process on events in the village. For the study was chosen village Jesenice that is located in the distrikt Prague -- West. Jesenice is one of the most suburbanizated city in the hinterland of Prague. Conclusion of the thesis provides a summary of the positives and negatives examined phenomenon in Jesenice and outline the expected future development of the village.
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