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Utilization of Project Management Tools for Management of Marketing Activities
Sedlařík, Peter ; Němec, Zbyšek (referee) ; Smolíková, Lenka (advisor)
This diploma thesis deals with a type of a project management of marketing activities in a company, where agile methods are used for development of its software product. The theoretical part describes specifications of traditional and agile methods, their comparison, a profound description of the Scrum method and the use of agile methods for marketing activities. In the following part, there is issued an analysis of the current situation in the company oriented to marketing department and possible solutions of discovered problems are suggested there.
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Application of the Agile Methods in the Company
Sedlařík, Peter ; Moravec, Antonín (referee) ; Smolíková, Lenka (advisor)
This bachelor thesis describes the issues of agile methods of software development. The theoretical part presents the rigorous and agile methods and their comparison. It further describes the agile method Scrum in a detail. The study also includes the analysis of current situation of the real company, which is in the process of transformation to agile methods and the company uses Scrum. Based on this analysis, various solutions to the revealed problems are suggested.
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Application of the Agile Methods in the Company
Sedlařík, Peter ; Moravec, Antonín (referee) ; Smolíková, Lenka (advisor)
This bachelor thesis describes the issues of agile methods of software development. The theoretical part presents the rigorous and agile methods and their comparison. It further describes the agile method Scrum in a detail. The study also includes the analysis of current situation of the real company, which is in the process of transformation to agile methods and the company uses Scrum. Based on this analysis, various solutions to the revealed problems are suggested.
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|
|
Utilization of Project Management Tools for Management of Marketing Activities
Sedlařík, Peter ; Němec, Zbyšek (referee) ; Smolíková, Lenka (advisor)
This diploma thesis deals with a type of a project management of marketing activities in a company, where agile methods are used for development of its software product. The theoretical part describes specifications of traditional and agile methods, their comparison, a profound description of the Scrum method and the use of agile methods for marketing activities. In the following part, there is issued an analysis of the current situation in the company oriented to marketing department and possible solutions of discovered problems are suggested there.
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