|
|
Customer Satisfaction
Fiedler, Pavel ; Čačková, Veronika (referee) ; Schüller, David (advisor)
The bachelor thesis is concentrated on analysing the customer satisfaction with Globus ČR k.s. Several analyses, which are part of this thesis, have been performed. The company itself was analysed based on information from the external and internal environment and the level of customer satisfaction was verified by a questionnaire survey. Based on this information, several suggestions have been made that could lead to an increase in customer satisfaction with this company.
|
|
| |
|
|
Customer Satisfaction
Plešingerová, Simona ; Křivová, Jana (referee) ; Schüller, David (advisor)
Diploma thesis with satisfied customers of fitness center Lipovka Relax club. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. The theoretical part is characterized in the first part of the thesis. The next part analyzes the current situation using the internal and external environment of the selected company. The search questionnaire is investigated by the current state of customer satisfaction. In the last parts of future data, concrete proposals to increase customer satisfaction are evaluated and published.
|
|
|
Development of Business Activities of a Travel Agency
Pitlová, Veronika ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis deals with the development of business activities of a franchise of travel agency Invia located in Kuřim close to Brno. In the theoretical part are explained the significant concepts and are defined the analysis, which are going to be subsequently apply. The output of the bachelor thesis is a proposal of a foundation of its own travel agency which will help to extend an offer, to increase competitiveness and also overall profits of the company.
|
|
|
On-line marketing communication
Kollár, Jan ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Obsah této bakalářské práce se zabývá marketingovou komunikací obchodů EXE Jeans. Tyto obchody prodávají smíšené zboží od více značek a jsou rozšířeny v oblasti celé České republiky. V první části práce jsou pokryty a vysvětleny teoretické pojmy úzce spjaty se zadaným tématem. V druhé, praktické části se pak dále zaměřuji na analýzu současného stavu vybrané společnosti, jejího prostředí a možných zlepšení v návrhové části, které jsou hlavním cílem této práce.
|
|
|
Marketing Communication
Smolíková, Barbora ; Dvořák, Ludvík (referee) ; Schüller, David (advisor)
Diploma thesis focus on optimization of online marketing communication of Reinto company. Based on these analyzes, it is proposed optimization of existing online marketing communications including budget, risk analysis, time schedule, RACI matrix and other recommendation.
|
|
|
Communication Strategy of Company
Matušková, Romana ; Kitnerová, Radka (referee) ; Schüller, David (advisor)
The main subject of this thesis "Communication Strategy of Company" is to analyze the current state of the company Electro World and according to the results of own survey to design a communication mix, for the area of Brno. The first part focuses on the theoretical basis of the thesis, the second part analyzes the current marketing situation. The last part suggests a new communication mix of the company on the basis of the results of the practical marketing research conducted via a questionnaire survey. This communication mix will raise public awareness of the company and increase sales of goods.
|
|
|
Product Marketing Strategy
Večeř, Martin ; Slavíková, Sabina (referee) ; Schüller, David (advisor)
The subject of this thesis is to design a marketing strategy product of company KOFI-KOFI servis s.r.o. This work is divided into three parts - theoretical, analytical and practical. The first part is devoted to dealing with marketing, marketing communication, marketing mix and tools for analytics. In the analytical part is described the company and the issue of product related to marketing. The last part, a practical section contains possible measures that could raise awareness of the company, attract new customers and ensure their satisfaction.
|
|
|
Proposal of the Communication Mix of the Selected Company for Entering the Foreign Market
Hobza, David ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the communication mix of Mr. Hobza’s company, which is interested in the handmaking of wooden flowers. The company doesn’t use any forms of communication mix so far, so the proposals are made for the domestic market and will be used also for the foreign market. The thesis is divided into three parts. Theoretical, analytical and proposal part. The main goal is to design the most effective communication so the company will be better known in the domestic and foreign market.
|
|
| |
guest ::
