National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of a Marketing Communication of Telecommunication Companies on the Czech Media Market
Roll, Jan ; Novák, Michal (advisor) ; Haucková, Marta (referee)
The thesis offers a brief review of Czech massmedia market situation. The work particulary focuses on marketing communication of companies providing voice, data, or Internet connection services. According to international NACE CZ/EU standart: Voice services, data transmission and Internet connection services - The scope of the research does not include only the largest providers, but whole business category with smaller and local providers too. Therefore, it is possible to observe quite common situations, when some small local company penetrates the particular massmedia market, usually ruled by large monopolistic companies. Thus, the small companies can influent the market and the research rapidly. The thesis includes marketing campaigns implemented in TV broadcast, press, radio and Internet.
Analysis of the Media Market of the Czech Republic
Roll, Jan ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The purpose of theoretical part of this bachelor thesis is to give readers an introduction about the basic terminology of media and present the historical context which have led to the shaping of the media into the form in which we know them today. Furthermore, in the theoretical part there will be characterized various media types including putting of their advantages and disadvantages. In detail, I will focus on planning of media campaigns.The purpose of practical part of this bachelor thesis is the analysis of the current state of media which are shaping the Czech media market. I will examine the state and the evolution of media market using the public outcomes of the long-term projects which are monitoring Czech media.

See also: similar author names
1 Röll, Johannes
Interested in being notified about new results for this query?
Subscribe to the RSS feed.