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Economic and social impacts of cultural tourism in the Czech Republic
Raabová, Tereza ; Indrová, Jarmila (advisor) ; Lehmannová, Zuzana (referee) ; Konečná, Marie (referee) ; Rojíček, Marek (referee)
The work observes the positive relationship between culture and tourism and quantifies the economic and social (or socio-economic) impacts of cultural tourism in the Czech Republic. The first part showcases successful cultural projects in the Czech Republic and abroad, which attract tourists and provide destinations with financial resources and create new jobs. The author characterizes these positive economic and social impacts and benefits on the development of the region and analyzes existing studies of socio-economic impacts, normally processed abroad for cultural organizations and attractions. While in the Czech Republic, these studies are not yet very widespread, they represent a a useful document for the organization itself, but also for providers of grants and financial contributions, or for agencies and authorities designing concepts of culture and tourism. The work presents the basic methodologies used by the economic impact studies and further elaborates the most accurate and also the most demanding method of calculating the impacts, input-output analysis. Using this method, the author proposes a comprehensive model for calculating the economic and socio-economic impacts and benefits. The model uses statistical data of Czech national accounts and is intended for Czech cultural organizations attracting visitors. After using financial data of the surveyed organization and the expenditure of visitors, the model can easily determine the impacts of the organization to increase production, gross value added, employment and income of workers in the Czech Republic. The work builds on a lot of foreign findings, which seeks to apply in domestic conditions while using local data.
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The reflection of religious traditions in the modern tourism
Lautnerová, Anna ; Netková, Jarmila (advisor) ; Raabová, Tereza (referee)
The aim of this paper is to find out how the European religious traditions reflect in modern tourism. To analyze this, a specific example of Pays Cathare, a southern France's destination, is used. The first part of this paper deals with the main religions that affected the history of Europe and describes the most important religious monuments. Subsequently, it focuses on France, its religion history and situation in the domain of tourism. The next chapter explains the historic and religious background of the so-called Cathar movement and specifies the area of Pays Cathare. The last part describes the tourism in the Pays Cathare. It examines various factors of development of local tourism, main tourist's segments, history and actual management of tourism. All obtained information is then used within the compilation of the SWOT analysis, assessment of the importance of the medieval tradition of Catharism for modern tourism in the area of Pays Cathare and formulation of general conclusions that can be applied in other European destinations rich in religious traditions.
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Events as a way to develop the economic and social-cultural potential of heritage of the Czech Republic
Fidrmucová, Naďa ; Tyslová, Irena (advisor) ; Raabová, Tereza (referee)
A growing number of events, as events with ritual and ceremonial character to meet specific human needs and their cultural, social and political role become increasingly important. Especially in the UK, USA and Australia have been shaping a new perspective on exploring the phenomenon, which has been known since the beginning of human society, yet with a modern view of culture as an economic and social-cultural capital, it gets an entirely new meaning. With the latest information from the planning and research the impact of events I try to jump to conclusions in my thesis, that the event brings to society and its cultural heritage not only new opportunities in terms of image, form and presentation, but may also help the economic and social - cultural growth of the place, institution or region. In my thesis, I focus on examples and types of events that may be beneficial for the cultural heritage of the Czech Republic and the possibility of measuring both the tangible and intangible impacts that events should bring. I believe, that this work can be a source of new knowledge of cultural institutions and tourist destinations, which should encourage good policy making events and their relation to economic and social - cultural potential of local and regional cultures, creating one of the possible elements of creative industries, leading to the economic development of the Czech Republic.
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Position of the state castle of Hluboká in tourism of the Czech Republic
Písařová, Markéta ; Netková, Jarmila (advisor) ; Raabová, Tereza (referee)
This Bachelor thesis characterizes the current situation of a large castle which is one of the most visited monuments in the Czech Republic on the example of the state castle of Hluboká. The theoretical part of the thesis focuses on the significance of tourism in the national economy, then it deals with general indicators of the Czech Republic and South Bohemian Region. Also the definition of cultural tourism and cultural tourist with its importance in the tourism in general is added to this part. The analysis is devided into several parts as well. At first it concerns an analysis from the historical point of view and there is a desciption of all the space on view. The next part closely deals with a marketing mix of the destination. The last part contains an analysis of the visitors during the past few years also in comparison to other competitors in the state. The information and data were collected from the web sites of the Czech Statistical Office, Czech National Bank, Regional Office of South Bohemian Region, Ministry of Culture and National Monumental Institute.
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The Possibilities of Receiving Structural Funds in the Area of Tourism in the Course of the Development of a Destination
Čiháková, Adéla ; Indrová, Jarmila (advisor) ; Raabová, Tereza (referee)
The thesis is devoted to regional politics of the European Unnion. It characterizes its aims, principals, mechanisms, and financial instruments. It also focuses on its application on the area of the Czech Republic. It particularly concerns the town of Nová Ves I where two local projects are presented. The aims of the thesis are as follows: to introduce the basics of the regional politics, of the system of the structural and other funds, and the possibilities of their usage; to find out whether the inhabitants of Nová Ves I know about the means of funding; to what extent they are aware of the usage of the allocations from the European Union; and to present the ways in which the funds improve the inhabitants'lives and how they contribute to a higher level of attractiveness of the town in the are of tourism.
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