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Proposal of Company Business Development Plan
Růžičková, Aneta ; Ondroušková, Renata (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with the entrepreneurial intention of business development. Bachelor thesis is divided into three main parts. The first part deals with the explanation of basic concepts such as the structure of the business plan and business. The next part is the analytical section where is described the company and its current situation. And in the last part is suggested the process of develop the business and its real feasibility.
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Proposal of Communication Mix of the Selected Company
Růžičková, Aneta ; Schüller, David (referee) ; Milichovský, František (advisor)
This Master´s thesis deals with the suggestion of a communication mix for a selected company. The thesis consists of three main parts, theoretical, analytical and proposal. In the first part I focus on explaining the basic concepts that are important for a better understanding of the issue. The following analytical part deals with the characteristics of the selected company, its internal and external analysis and the compilation of the marketing mix of the company. In the final proposal part, based on the carried out analysis, the recommended proposals for improving the communication mix are presented. These measures should provide greater awareness of the company and its products, improve number of attendance, market position and the related profit.
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Proposal of Communication Mix of the Selected Company
Růžičková, Aneta ; Schüller, David (referee) ; Milichovský, František (advisor)
This Master´s thesis deals with the suggestion of a communication mix for a selected company. The thesis consists of three main parts, theoretical, analytical and proposal. In the first part I focus on explaining the basic concepts that are important for a better understanding of the issue. The following analytical part deals with the characteristics of the selected company, its internal and external analysis and the compilation of the marketing mix of the company. In the final proposal part, based on the carried out analysis, the recommended proposals for improving the communication mix are presented. These measures should provide greater awareness of the company and its products, improve number of attendance, market position and the related profit.
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Proposal of Company Business Development Plan
Růžičková, Aneta ; Ondroušková, Renata (referee) ; Bartoš, Vojtěch (advisor)
This bachelor thesis deals with the entrepreneurial intention of business development. Bachelor thesis is divided into three main parts. The first part deals with the explanation of basic concepts such as the structure of the business plan and business. The next part is the analytical section where is described the company and its current situation. And in the last part is suggested the process of develop the business and its real feasibility.
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Christmas and Czech Visual Culture
Růžičková, Aneta ; Řehořová, Irena (advisor) ; Fišerová, Michaela (referee)
The main aim of this thesis is to find out how the Christmas holidays are represented in products of Czech visual culture. This representation could have changed in times, based on cultural influences and ideologies and in terms of particular product where Christmas was represented. We'd like to evaluate if the constant representations of Christmas which are anchored in our culture still exist. In theoretical part of the thesis we focus on historical development of displaying Christmas in Czech region. The analytical part of thesis analyses television broadcast of four Czech area-wide channels during Christmas time in 2017 and observes which cultural influences are contained in. Other part of thesis looks into visual culture and pictures. For we mainly focus on television in analytical part, another part of thesis includes information about this media and about particularity of mass media in general. For analysis of media information we've chosen a combination of two type of research: quantitative content analysis and semiotic analysis.
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