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National Repository of Grey Literature

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	Sales Promotion and Advertising of a Particular Golf Course Prosová, Martina ; Rakowski, Miroslav (referee) ; Mráček, Pavel (advisor) The bacheor thesis focuses on marketing communication, especially on sales promotion and advertising of the company Golferia s. r. o. The teoretical part explains the basic concepts such as marketing, marketing communication and communication mix. In the second part we analyze and based on selected analyzes, evalutes the current situation in the company. The final part contains reccomendations and suggestions to improve the state of the company. Detailed record
	Marketing communication of a Company Prosová, Martina ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor) The diploma thesis deals with the marketing communication of Liebherr-stavební stroje CZ. The diploma thesis focuses on the Austrian and Czech markets. On the basis of the analyzes carried out in the analytical part, proposals are established that will lead to changes in marketing communication for telescopic manipulators. Detailed record
	Sales Promotion and Advertising of a Particular Golf Course Prosová, Martina ; Rakowski, Miroslav (referee) ; Mráček, Pavel (advisor) The bacheor thesis focuses on marketing communication, especially on sales promotion and advertising of the company Golferia s. r. o. The teoretical part explains the basic concepts such as marketing, marketing communication and communication mix. In the second part we analyze and based on selected analyzes, evalutes the current situation in the company. The final part contains reccomendations and suggestions to improve the state of the company. Detailed record

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