|
|
Proposal of Marketing Strategy for Foreign Markets
Polický, Martin ; Veselá, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the proposal of marketing strategy for foreign markets. As a particular company the author have chosen company Hakr Trade, Ltd., which was renamed to KRETZ, Ltd. on the beginning of 2014. The thesis analyses problems of marketing and marketing planning. The goal is, besides processing literature review on the issue, apply theoretical knowledge in the field of marketing on marketing processes in the foreign trade at company KRETZ, evaluate the current state of marketing activities with regard to the principles of B2B and propose relevant recommendations to communicate the change of company name, increase awareness of customers about products and increase abroad sales. An essential part of the recommendation is costing of the proposed changes.
|
|
|
Proposal of Marketing Strategy for Foreign Markets
Polický, Martin ; Veselá, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the proposal of marketing strategy for foreign markets. As a particular company the author have chosen company Hakr Trade, Ltd., which was renamed to KRETZ, Ltd. on the beginning of 2014. The thesis analyses problems of marketing and marketing planning. The goal is, besides processing literature review on the issue, apply theoretical knowledge in the field of marketing on marketing processes in the foreign trade at company KRETZ, evaluate the current state of marketing activities with regard to the principles of B2B and propose relevant recommendations to communicate the change of company name, increase awareness of customers about products and increase abroad sales. An essential part of the recommendation is costing of the proposed changes.
|
|
|
Analysis of pension systems of chosen EU countries
Polický, Martin ; Jílek, Josef (advisor) ; Prachař, Ondřej (referee)
This thesis deals with analysis of pensions system of European Union with the focus on demographic development and situation on labour market. It deals with historic development of pension systems and various classifications of these systems. Consequently, it looks into theoretical advantages of PAYG systems and fund-schemes in terms of demographic development and labour market. In the empirical part, this thesis analyzes choosen pension scheme of European Union in the criteria of social security, financial sustainability and microeconomic efficiency. The results of the analysis imply that the Netherlands' pension scheme might be the best, because it performed well in all criteria. The work is then trying to answer the question, whether the fund-scheme is better than PAYG system when it comes to meeting the challenges of ageing population. This thesis finds little evidence that the fund-scheme could cope better with the challenges than the PAYG system and therefore this thesis concludes that fund-scheme is not a solution to the demographic development.
|
|
|
Support of film industry in the Czech Republic
Polický, Martin ; Munzi, Tomáš (advisor) ; Vebrová, Ludmila (referee)
In this bachelor work I'd like to focus on the reasons of support of the film industry from public sources. At first I deal with the question, whether an economic reasoning of state aid exists, or whether it's only lobbing of interest groups. Consequently I look at the process of getting subventions from State fund for support and development of the Czech cinematography. The aim of the work is to find out, whether this support brings benefits, or whether it only represents costs and tax spending. I expect the benefits to come up in form of the promotion of the Czech Republic abroad and in form of tax revenues from the film industry. I refer to reasons, why it is more advantageous to finance the cinematography from the private sector. I focus on the foreign production, for which is the Czech Republic an attractive place. I look at the possibility of investment incentives and their effect on film industry and I try to suggest how to improve current situation.
|
guest ::
