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Printed fashion magazines in the digital era demonstrated on Czech mutations of magazines ELLE and Harper's Bazaar
Pflegerová, Nikola ; Klabíková Rábová, Tereza (advisor) ; Hrabánková, Markéta (referee)
The focus of this diploma thesis is the development and change in printed media. It is aimed at fashion periodicals from their beginning to present time. Czech mutations of ELLE and Harper's Bazaar were chosen as specific examples. The thesis is divided into several independent sections. In the first one, terms and theoretical solutions are defined and later further examined. The theory of parasocial interaction is used to view the chosen media as if they were individuals able to establish relationships with their readers through social media. Media are also assessed as a constituent of an industry field, in which rivalries take place and therefore it is necessary to adjust to the changing technological environment. Next part of the thesis is an attempt to describe the development of fashion magazines with an extra focus on visual transformation as well as on the change of communication strategies towards readers. Situation abroad and in the Czech Republic is detailed. In the practical section, there is an attempt at answering the research question, what are the communication options and how are they used in the traditional printed fashion magazines in the online setting. This part is based on quality and quantity methods such as questionnaires, elite interview, descriptive analysis of web pages...
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Spatial aspects and their impact on social life on Strahov campus
Pflegerová, Nikola ; Tuček, Milan (advisor) ; Pašková, Miroslava (referee)
The main topic of this bachelor thesis deals with the issues of individuals and spatial aspects in general and uses the Strahov dormitory as an example. The text is composed of two parts, theoretical and practical. The first part is based on theoretical architectural determinism with an emphasis on interactionist theory and tries to characterize concepts related to space and spatial behavior, which may, to some extent, positively or negatively influence the behavior in general. This work also focuses on social function of buildings and the influence of the quality of space on the amount of social interaction and social life. This thesis also addresses the issues of living on university campuses - its temporary nature, sharing space with unfamiliar people and limited set of free choices. I applied the information from the theoretical part of this text on the case study of Strahov dormitory. I learned about serious lack of quality of that area, such as bad climate and operating conditions. On the other hand, I witnessed the effort made by students themselves, who are not satisfied by the conditions in which they live and try to make them better. Thanks to their initiative, new social spaces are made and the quality of the dormitory gets better.
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