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Baťa brand in commercials 1920-1925
Peprníková, Tereza ; Kopecký, Ladislav (advisor) ; Köppl, Daniel (referee)
My Bachelor thesis "Bata brand in commercials in 1920-1925" deals with marketing communications of Zlin company in the referenced years. First part of the thesis describes brief history of Bata company. Next chapter describes relation of factory founder Tomas Bata to advertisement, which was very positive. Main part of my thesis describes commercials in newspapers Narodní listy via description by time axis. In the other parts of bachelor thesis film advertisement is described. Among other forms of marketing communications of Bata company, which was used between years 1920-1925, belong posters, leaflets, shop windows, company signs, logo, commercial in services, Bata's price, prospectuses. Bachelor thesis deals with them also. My thesis also proposes to find out the methods, when was they communicated, what and how communicated. Thesis gives the communication in the times coherence of the events in Czechoslovakia. In the resume the thesis summaries the way, how firm build the brand Bata.
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The implementation of rating of the audivisual products by suatibility for age groups in the Czech republic
Peprníková, Tereza ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The diploma thesis "The Implementation of rating of the audio-visual products by suitability for age groups in the Czech Republic" deals with issues of classification of audio- visual products in Czech medial space. At first, text analyses, what the audio-visual media product is, and what are the legal, psychological and economic arguments for its implementation. The history and current status of labelling in the Czech Republic is also described in this part. Included is also a description of the labelling status in other selected countries, namely United States of America and several countries of European Union. Next part of thesis deals with the Dutch labelling system Kijkwijzer, as it was recommended by experts as an example for future implementation of classification system in our country. It's labelling process and categories are described as well as reasons for why this system was chosen. Diploma thesis also describes the effort to implement this system in Czech Republic by the Audio-visual Department at the Ministry of Culture, and tries to find out why it hasn't been implemented yet. Last part is concerned with the representatives of Czech TV companies, mothers, a psychologist and member of Council for radio and television broadcasting and their opinions on existing classification of...
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The implementation of rating of the audivisual products by suatibility for age groups in the Czech republic
Peprníková, Tereza ; Wolák, Radim (advisor) ; Šťastná, Lucie (referee)
The diploma thesis "The Implementation of rating of the audio-visual products by suitability for age groups in the Czech Republic" deals with issues of classification of audio- visual products in Czech medial space. At first, text analyses, what the audio-visual media product is, and what are the legal, psychological and economic arguments for its implementation. The history and current status of labelling in the Czech Republic is also described in this part. Included is also a description of the labelling status in other selected countries, namely United States of America and several countries of European Union. Next part of thesis deals with the Dutch labelling system Kijkwijzer, as it was recommended by experts as an example for future implementation of classification system in our country. It's labelling process and categories are described as well as reasons for why this system was chosen. Diploma thesis also describes the effort to implement this system in Czech Republic by the Audio-visual Department at the Ministry of Culture, and tries to find out why it hasn't been implemented yet. Last part is concerned with the representatives of Czech TV companies, mothers, a psychologist and member of Council for radio and television broadcasting and their opinions on existing classification of...
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Baťa brand in commercials 1920-1925
Peprníková, Tereza ; Köppl, Daniel (referee) ; Kopecký, Ladislav (advisor)
My Bachelor thesis "Bata brand in commercials in 1920-1925" deals with marketing communications of Zlin company in the referenced years. First part of the thesis describes brief history of Bata company. Next chapter describes relation of factory founder Tomas Bata to advertisement, which was very positive. Main part of my thesis describes commercials in newspapers Narodní listy via description by time axis. In the other parts of bachelor thesis film advertisement is described. Among other forms of marketing communications of Bata company, which was used between years 1920-1925, belong posters, leaflets, shop windows, company signs, logo, commercial in services, Bata's price, prospectuses. Bachelor thesis deals with them also. My thesis also proposes to find out the methods, when was they communicated, what and how communicated. Thesis gives the communication in the times coherence of the events in Czechoslovakia. In the resume the thesis summaries the way, how firm build the brand Bata.
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