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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.
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Proposal of Communication mix of a Company
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on the design of the communication mix in the company Rely servis s.r.o., which concerns with sale of Hyundai cars and also offers supporting services. In the theoretical part are defined important terms of marketing and marketing mix. The practical part is based on the theoretical part. The design of the new communication mix, which aims to raise awareness of the showroom, to strengthen sales support and to raise awareness of automaker´s offer, is based on the performed analyses.
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Proposal of Marketing Strategy
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Šmakalová, Petra (advisor)
The thesis is focused on the proposal of marketing strategy in Rely Services Ltd., which sells Hyundai vehicles and offer additional services. In the theoretical part is to define important terms of marketing and marketing strategies. The practical part is based on the theoretical part, the analysis is based on the design of a processing new marketing strategy, which aims to raise awareness of the showroom and strengthen its competitiveness, sales and image.
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Proposal of Marketing Strategy
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Šmakalová, Petra (advisor)
The thesis is focused on the proposal of marketing strategy in Rely Services Ltd., which sells Hyundai vehicles and offer additional services. In the theoretical part is to define important terms of marketing and marketing strategies. The practical part is based on the theoretical part, the analysis is based on the design of a processing new marketing strategy, which aims to raise awareness of the showroom and strengthen its competitiveness, sales and image.
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Proposal of Communication mix of a Company
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on the design of the communication mix in the company Rely servis s.r.o., which concerns with sale of Hyundai cars and also offers supporting services. In the theoretical part are defined important terms of marketing and marketing mix. The practical part is based on the theoretical part. The design of the new communication mix, which aims to raise awareness of the showroom, to strengthen sales support and to raise awareness of automaker´s offer, is based on the performed analyses.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.
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