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Analysis of work with clients of Four Seasons Hotels and Resorts
Nováková, Jiřina ; Halík, Jaroslav (advisor) ; Panušová, Petra (referee)
The work describes the effect of the relationship between employees in the workplace on the quality of provided services. It says the ways, in which communication takes place and what the impact on customers is. During the preparation of this work I have used several methods, but mainly analysis. Finally I found out, that relationships and communication between staff really has a big impact on the quality of services and this company can still improve them.
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Tourism Development Strategy for ZOO Chleby
Panušová, Petra ; Jarolímková, Liběna (advisor) ; Petrů, Zdenka (referee)
This diploma thesis deals with the formulation of tourism development strategy for ZOO Chleby. After an evaluation of importance of zoos in the Czech Republic, the theoretical part follows, relating mainly to the issue of marketing of tourism services. The work also focuses on a comprehensive analysis of external and internal environment of ZOO Chleby, especially on the evaluation of competition and importance within the tourist area of Polabí. The key part of the analysis is represented by a marketing research containing two surveys among potential and existing visitors of the zoo. The final section is devoted to the formulation of particular parts of the development strategy, including instruments of the marketing mix and design of specific measures for the director of ZOO Chleby.
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Personalities in tourism in the Czech republic
Panušová, Petra ; Jarolímková, Liběna (advisor) ; Valentová, Jana (referee)
The aim of the Bachelor thesis is to specify the criteria on which the expert in tourism is considered to be a Personality in tourism in the Czech Republic. In addition to interpretation of the concept of personality from a scientific point of view, the work also includes a consideration whether and to what extent a personality may affect tourism in the Czech republic. Another part of the work focuses on a specific personality - from the beginning of tourism in the Czech Republic to the present. The foundation-stone of the work is a research on wide range of views - among respondents appear experts in the field, educators, students as well as general public.
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