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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social networks as a tool for competitiveness
 Pěničková, Markéta ; Střížová, Vlasta (advisor) ; Feige, Tomáš (referee)
This thesis focuses on the issue of social networks and its potential use as a tool to boost competitiveness. At first, in the theoretical part, basic terms and definitions, which are strongly related to the issue of social networks, are explained. Then the thesis deals with the business sectors, where social networks can be used. Furthermore, the most used representatives of worldwide social networks are characterized along with their potential use in the business. The theoretical part is completed with the chapter that describes and evaluates analytical tools which are used for monitoring and analysis of social networks. Practical part focuses on the aesthetic centre Marttinéz and its competitors in the sector of hairdressing and beauty salons. Firstly, its actual attitude to the social networks is analyzed and further analysis regarding competing salons is carried out the second analysis should reveal competitors' behaviour in the area of social networks. The main output of the practical part is a set of recommendations regarding optimization of company's sites at social networks and also suggestion on a monitoring system of social networks sites of this aesthetic centre.
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M-learning - mobile applications for education
 Pěničková, Markéta ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The aim of this thesis is to provide a reader with complex view on the issue of mobile learning. In a theoretical part the basic concepts and definitions are explained. These are those definitions and concepts, which are related to this issue, and further use of m-learning and its advantages and disadvantages are mentioned. Moreover some recommendations for creating a suitable mobile content, forms of m-learing applications together with taking their advantages and disadvantages into account are listed. The subject of a practical part is analysis of mobile learning applications, which can be used by students of Informatics at University of Economics in Prague. This is reached by selecting available applications, their description and follow-up analysis. By evaluation of these applications multicriteria method with equal importance of weight of criterias was used. The output of analysis is assessment, whether these applications are suitable for student education and how students can use them during their studies.
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