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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The role of television channel VTV 4 in lives of vietnamese immigrants in the Czech republic
 Nguyen, Hong Khanh ; Baslarová, Iva (advisor) ; Štoll, Martin (referee)
This diploma thesis focuses on the role of the television channel VTV4 in lives of Vietnamese immigrants in the Czech Republic. It tries to clarify what are the functions of VTV4 and what it represents for its audience. The thesis is divided into theoretical, methodological and analytical parts. The theoretical part is compiled from Czech and foreign literature. At the beginning of this section it presents theories explaining functions of mass media in society. Then it describes the characteristics of Vietnamese immigrants in the Czech Republic and their internal differentiation. One of the most important chapters of the thesis is also a chapter describing VTV4, which briefly introduces its objectives, history, and also its program. The core of the thesis is the qualitative research conducted through semi-structured interviews. The methodology of the research is explained in detail in the methodology section. The aim was to find out from informants, which roles VTV4 plays in their lives whereby great attention is paid to differences in perception between the so-called the first generation of Vietnamese immigrants and the second generation. The analytical part composes of responses of informants from both groups. This part also contains the interpretation and the evaluation of the data obtained from...
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Communication activities of Municipal Library of Prague from 2007 to present
 Nguyen, Hong Khanh ; Halada, Jan (advisor) ; Dolanský, Pavel (referee)
The bachelor thesis Communication activities of the Municipal Library of Prague from 2007 to present deals with marketing communication of the Municipal Library of Prague in this period. The two preliminary chapters of this bachelor thesis are devoted to the roles that books and libraries have in our society. The following part discusses the relationship between public libraries and marketing. Afterwards there is a brief introduction of the Municipal Library of Prague as an important organization for cultural life of Prague citizens. The main part of this bachelor thesis deals with the specific communication activities of this institution, when initially it focuses on the analysis of parts of the marketing mix of the Municipal Library of Prague and then analyzing its marketing communication. Each used communication tool is discussed in detail to provide a comprehensive view of how the Municipal Library of Prague communicates. The analysis includes both classical tools such as PR, but also new ones. Great emphasis is placed on Internet communications as the main form of communication of the Municipal Library of Prague. Organization's web site and its profile on social networks are subjects of widespread research. Recommendations are also included in this analysis.
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See also: similar author names
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