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The Communication Strategy of Sládkova limonáda
Nováková, Kristýna ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee)
This diploma thesis is focused on the communication strategy of the Staropramen brand Sládkova limonáda. The thesis is aimed on the description of the marketing strategy of the brand with main focus on communication strategy. The emphasis is placed on current trends affecting the market and the strategies of companies presented on the market. The major goal is to create a communication strategy plan for Staropramen Sládkova limonáda. The communication strategy is based on theoretical knowledge, information and data collected through a questionnaire survey, situational analysis and subsequent evaluation of the strategy of launching the brand on the Czech market.
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Low volume roads
Nováková, Kristýna ; Stehlík, Dušan (referee) ; Hýzl, Petr (advisor)
The aim of this bachelor’s thesis is to process the issue of low volume roads in a theoretical way. Attention will be paid to experiences abroad and in Czech republic as well, considering the structural composition, used methods, materials and costs.
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Financial Analysis
NOVÁKOVÁ, Kristýna
The aim of this thesis is the evaluation of the financial situation of three selected enterprises from the same industry. The theoretical part gets information from the literature review, defines the basic terms for the financial analysis and describes meaning, purpose, procedures and methods of financial analysis. The practical part presents selected companies, which are applied to the theoretical part, for the period 2010 - 2014. The conclusion of this part consists of intercompany comparison.
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Lewis formulas E-learning Study Materials Processing
Nováková, Kristýna ; Pilátová, Ivana (referee) ; Richtera, Lukáš (advisor)
This bachelor thesis is dedicated on education of Lewis formula by e learning. Study material is created by application Macromedia Flash and is dedicated mainly for students in the first year of Faculty of Chemistry of Brno University of Technology. This material is separated into two parts. In first part are briefly explained problems of Lewis formula at several chapters. Second part is focused on testing of knowledge acquired in first part. As part of a submission, was also to create database of Lewis formula which help students to practice this important chemical problems. The theoretical part of the bachelor thesis is focused on e-learning as a modern education method. Also, there is briefly mentioned a program Macromedia Flash. And finally, the bachelor thesis serves as a manual for work with a study material.
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Staropramen Cool launch evaluation
Nováková, Kristýna ; Halík, Jaroslav (advisor) ; Prajsová, Eva (referee)
The aim of this thesis is to describe and evaluate the strategy of launching Staropramen Cool on the Czech market. Using the information gathered about the marketing strategy and acquired research I will create an overall assessment. In conclusion, I will evaluate the results and recommend some changes.
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Leisure facilities for preschool children attending nursery school in Kamenice nad Lipou
NOVÁKOVÁ, Kristýna
The key topic of the thesis is to outline leisure time activities that nursery school in Kamenice nad Lipou offers to preschool children. The thesis is divided in two sections, theoretical and practical part. Preschool child and his needs are characterised in the theoretical part. There?s also brief description of preschool children physical, mental and social development. In theoretical part there´s also mention about social factors (family, children of the same age, family), because these have big influence on forming relationship to leisure time. In this part I have also defined leisure time, it?s origin and development of the term. I have described various leisure time organisations and leisure time activities. The fundamental idea is to map terms related to pre school child and it?s leisure time. In the practical part I have focused on preschool childs leisure time. My aim was to map offerings of leisure time activities designed for preschool children in Kamenice nad Lipou and it was based on mixed methods design. I have presented information gathered through questionnaires on commented graphs. As part of quantitative research I have led discussions with principal and teachers of nursery school and with teachers of elementary school in Kamenice nad Lipou. My findings regarding research questions are summarized in discussion and at the end of my thesis.
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Acting at the movies and at the theatre
Nováková, Kristýna ; Makonj, Karel (advisor) ; Krobot, Miroslav (referee)
In Master Thesis with title Acting at the film and at the theatre, first of all I occupy by acting work at the theatre and at the film. In the first part I devote to development of film. At the first dumb film then film with sound and also beginning of film stars in foreign countries and in our country.Also in this part I devote to common definition of acting and which three moments influence actors. In second part I devote to acing more thorough mainly I try compare different acting work at the theatre and in front of camera through my experience. In the end I finish this topic by summarize main differences this two acting events.
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Porevoluční vývoj mezd ve zdravotnictví v České republice
Nováková, Kristýna Bc. ; Bartošová, Jitka (advisor) ; Kletečková, Marie (referee)
Analýza porevolučního vývoje mezd ve zdravotnictví v České republice a v Jihočeském kraji se zaměřením na rozdíly v podnikatelské a nepodnikatelské sféře. Dále je nastíněna problematika rovnosti odměňování mužů a žen v České republice. Data pro analýzu jsou použita ze mzdových a platových statistických šetření od ČSÚ, z ÚZIS a Informačního sysému o průměrném výdělku. Data jsou zpracována na základě modelování logaritmicko-normálních rozdělení platů a mezd některých kategorií zaměstnanců ve zdravotnictví.
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