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Company Comunication Mix and its Economical Evaluation
Odehnalová, Lucie ; Musil, Tomáš (referee) ; Kaňovská, Lucie (advisor)
The aim of this work is to design a custom solution extension communication mix company, which has great ambitions to be the best food retailer in and which is also a subsidiary of a large multinational company. We propose to society such an appropriate extension of the communication mix to be able to get more customers into the subconscious and secured thus its permanent clients.
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Vector Optimisation of a Company Based on Trend Evaluation
Přichystalová, Veronika ; Musil, Tomáš (referee) ; Dohnal, Mirko (advisor)
This thesis analyzes the impact of political risk for investment decision-ing-on invest-ments into large investment projects. The failure of investors in the field of large in-vestment projects is the vast majority caused by the politic-social grounds, whose quan-tification is extremely difficult. Political risk affects economic conditions and the stabil-ity of the environment, therefore knowledge of its development is essential for the prop-er investment decisions. His predictions are quantitative level problematic. The method used qualitative modeling falls within the field of artificial intelligence and used to model the trend. The work describes the process of creating qualitative model, its inter-pretation and recommendations for use in investment decisions.
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Business Plan to Purchase a Tractor for Stepan Manak Winery
Koplíková, Dorota ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The aim of this diploma thesis is to propose the most optimal variant of financing the investment project of the winery. The core of the work is to comparative analysis of a subsidy programme, a bank loan and a leasing. The diploma thesis is consists of two main parts. In the theoretical part, I am going to explain the sources of project financing and ways which determine the effectiveness of the project. The practical part evaluates the management of the winery and describes budget of project. In conclusion, I suggest the specific possibility of project financing.
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Evaluation of the Financial Situation in the Company and Proposals to Its Improvement
Urbánková, Michaela ; Musil, Tomáš (referee) ; Pernica, Martin (advisor)
The thesis is focused on the evaluation of the financial situation in the business company using various methods and indicators of financial analysis. The practical part is based on the analysis of financial statements of an analysis of absolute indicators, analysis of financial ratios and selected models of systems analysis indicators. In conclusion, on the basis of results of assessment of the financial health of the company and proposed measures to improve the operation of the company in the coming years.
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Prospectus – Opening School of Selfdefence
Zelníček, František ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The purpose of my master‘s thesis is to open new school within EWTO in Vysočina region, concretely in Žďár nad Sázavou, and consequently spread the influence of EWTO in Czech republic. Part of my thesis is dedicated to determine the best investment option, analyse external environment, define conditions for foundation of a new school, propose convenient pricing policy and compile entrepreneurial plan in order to get mid-term bank loan.
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Business Plan
Porubský, Tomáš ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis focuses on the issue of establishing a new business - driving school. Specify all the important criteria, that must be taken into account when establishing a new business and summarizes important information used to compile a business plan focusing on the operating of driving school. Also included is a detailed financial plan for the next three years of business, giving an important information about the financial development of this company.
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Business Plan
Kunstová, Petra ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
In my diploma thesis I deal with elaboration of prospectus about promoting a new auto paint shop. The diploma thesis results from accumulated information, includes analysis of present state of general and departmental environs and evaluation a existing situation in this area and finding of market oportunity.
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Business Plan
Talaš, Radek ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
This Master´s thesis is focuses on constructing a business plan dealing with possibilities of enter existent meal voucher´s market in Czech Republic. New form of meal voucher - an electronic meal voucher should be the one to enable that.
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