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Talking about immigration to Europe. Analysis of facebook posts of Doctors without borders
Šlédrová, Jasňa ; Moree, Dana (advisor) ; Muhič Dizdarevič, Selma (referee)
The subject of this diploma thesis is the potential of organizations of civil society to influence public debate about immigration to Europe via Facebook. Conclusions introduced in this diploma thesis are based on my own empirical research as well as on literature focused on public relations. Research is designed as single case study of Facebook communication of Doctors without Borders. I explore the diversity of topics and argumentation present in the organization's communication, reactions of its audience and mutual interactions between organization and its audience. I explain that content, visual and formal aspects may play a key role when an organization is trying to address wide audience, whose ideas is willing to shape and influence. Research points out that the communication of Doctors without Borders about migration to Europe is one-sided, because it's mainly driven by activities and mission of the organization. This one-sidedness is partly compensated by engaged audience that enriches discussions under the Facebook posts of the organization with diverse topics and opinions. The thesis tries to capture the significance of tension between organization and its audience that raises inspirational discussions, which might not occur in case of absolute consensus. Key words communication, public...
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Assessing Roma inclusion specialised NGOs in terms of reacting to Roma needs
Neuhöferová, Michaela ; Moree, Dana (advisor) ; Muhič Dizdarevič, Selma (referee)
The aim of this thesis is to find out the extent to which non-profit organizations (NGOs) specialized on Roma inclusion react to their clients' needs. The thesis works with qualitative research method that is based on interviews with NGOs representatives and field researchers, and a questionnaire filled by Roma clients. The research is focused on four main factors which are: communication with Roma clients, efficiency efforts, dependence on funding requirements, and a support of intercultural meetings between Roma people and the majority. According to the results of the analysis there are different strategies amongst the organizations but all of them try to work in compliance with the needs of their clients. The experience of the interviewed field researchers and Roma clients prove that the NGOs' activities are sufficient and correspond with the real needs of their Roma clients to great extent. Key Words: Roma, inclusion, Roma inclusion, NGO, non-profit organizations, needs, efficiency, communication, empowerment
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Corporate Foundations in the Context of Corporate Social Responsibility
Bjačková, Jana ; Skovajsa, Marek (advisor) ; Muhič Dizdarevič, Selma (referee)
The thesis deals with Corporate Social Responsibility with an emphasis on corporate foundations. The first, theoretical part of the thesis defines Corporate Social Responsibility, discusses its history and also describes the implementation of the concept in the Czech Republic. The second part of the thesis deals with the legal definition of foundations and the history of foundations in general. A relatively new category of foundations are corporate foundations, which are analysed with the help of comparative analysis. Finally, the last part of the thesis presents case studies of five specific foundations.
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