National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Spy activities of Berlin's CIA and its influence on the international status of the US between 1945 and 1961
Motyčková, Hana ; Nigrin, Tomáš (advisor) ; Pečenka, Marek (referee)
Cold War has escalated in the era of the nuclear weapons, which in case of use would mean a total war with an uncertain outcome for each side. Hence, the society saw the dawn of new kinds of weapons. At the time information became an important weapon, too. Therefore intelligence became a valuable resource, the competitors would spend millions of dollars on. As the need for information used for weakening the enemy grew, the number of secret services, spies and espionage operations grew as well. Secret services engaged in development of new spying technologies and kept on infiltrating strategic positions in order to facilitate the espionage. Berlin, situated in the very center of the Soviet occupation zone, became one of these strategic locations for gathering information. The city of Berlin was divided into four zones under the Protocol on Zones of Occupation and Administration of Germany and "Greater Berlin" in 1944, each of them under administration of one of the Allies. Moreover, the city as one whole experienced joint occupation regime. Therefore Berlin became an ideal environment in terms of secret services and the city turned out to be the undercover paradise. Especially American and Soviet secret services saw mutual clashes on the daily basis. Even though the United States mastered the...
Implementation of the international concept Costa Coffee on the Czech market in the form of franchising
Procházka, Michal ; Halík, Jaroslav (advisor) ; Motyčková, Hana (referee)
This bachelor thesis presents a theoretical overview of franchising, its functions and other necessary related elements. It considers the implementation of an international concept on the Czech market through franchising. It focuses on the coffee industry, particularly at the Costa Coffee company, as an example of an established international concept. Furthermore, this thesis describes the structure and the development of this concept on the Czech market. On the basis of this concept the core attributes which are essential for a successful development of an international franchise concept are identified.

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