|
|
Possibilities of Competitive Intelligence serviceability in executive IS
Horáková, Markéta ; Novotný, Ota (advisor) ; Molnár, Zdeněk (referee)
Executive information systems or Business Intelligence (BI) systems are implemented in the majority of companies today. Contemporary trend is to focus these systems on the Corporate Performance Management (CPM), in which special processes, methodologies and metrics necessary for measurement and management of the business performance are used. This thesis explores how principles and tools of Competitive Intelligence (CI) may be applied in these systems. CI is another discipline useful for strategic management of a company. In the theoretical part of this thesis are briefly described principles of BI, CPM and CI. The main aim is to analyze the possibility, whether we can extend a potential of the executive information systems through the usage of Competitive Intelligence principles and technologies. This part is based especially on technical literature and other relevant sources. The practical part of the thesis explores these questions on a real system called the Business Navigation System (BNS). The aim is to analyze BNS in a viewpoint of Competitive Intelligence serviceability and to design new functionality. The contribution of this thesis in the theoretic area is the consideration; whether it's possible to derive benefit from the principles of CI in the executive information systems. The practical contribution is an evaluation of BNS and the suggestions, how to involve technologies of CI to the some modules of this system.
|
|
|
Competitive Intelligence and it's application in logistics
Zgraja, Michal ; Molnár, Zdeněk (advisor) ; Jergon, Roman (referee)
This thesis concerns Competitive intelligence, which is relatively new and unknown discipline in Czech republic, but despite this fact it is evolving very quickly. The goal of the thesis is to describe competitive intelligence, it's theoretical background, concepts, methods and tools and to apply them on chosen sector of czech economy. Chapters 1, 2 and 3 focus on theoretical background of competitive intelligence and it's place in company's structure. Chapters 3 and 4 describe some selected analytical methods and tools of CI. Finally the chapter number 6 analyses the market with logistics services in Czech republic.
|
|
|
Possibilities and conditions of increasing the competition abilities of companies by social networks
Jaščur, Miroslav ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
In this diploma thesis I deal with possibilities and conditions of increasing the competition abilities of companies by social networks. In the theoretical part I target essence and history of formation of social networks. I also looked at basic principles of their behaviour and discribed their sources of income. In the practical part I used various statistics of popularity and I chose social networks which can offer the highest increase of share at the market to companies which are interested. Consecutively I created analysis of penetration of chosen social networks to czech bussiness environment and I gave an objective account on this issue using case studies of the companies. At the end I suggested principles for successful managing of social networks comunity which should lead towards the increase of the ability to compete. The thesis will not be the most extensive one analysing social networks but it is a good summary of theoretical and practical knowledge and will serve as a very good inspiration for deeper research of with possibilities and conditions of increasing the competition abilities of companies by social networks.
|
|
|
A comprehensive audit of websites and their impact on the competitiveness of organizations which focus on selling bathroom products
Ezr, Tomáš ; Molnár, Zdeněk (advisor) ; Bičík, Petr (referee)
The main purpose of this thesis is an analysis of selected online stores which focus on selling bathroom products and equipment. The thesis is divided into theoretical and practical part. The theoretical part deals with basic aspects of web eshops in terms of technologies and trends. It is divided into the following parts: graphic design and web site design, visibility on the internet, SEO, communication - information, technical solutions, accessibility and eshop. These individual elements are the basis for creating an evaluation methodology, which will be used to assess selected eshops. The practical part contains its own assessment as a methodology. It evaluated a total of 11 selected eshops, one shop is assessed a detailed audit, it is a shop at www.bathshop.cz. Furthermore, all results are summarized and conclusions drawn from them, and recommendations. The main contribution of this thesis is a comprehensive comparison of selected eshops to eshop ww.bathshop.cz and making recommendations on the basis of the comparison.
|
|
|
The protection of information in an organization
Hodulák, Petr ; Molnár, Zdeněk (advisor) ; Drtil, Jan (referee)
The protection of information in an organization is an often debated issue today. This Bachelor Thesis outlines the issue of the protection of information in an organization specifically in the economic sector of insurance. To be clearly organized the Thesis is divided into the theoretical and practical part. At first the theoretical part deals with the individual steps for creation of the security policy and the content of the most important elements ensuring the information security in general. Afterwards, the Thesis already focuses on the area of insurance directly and analyzes in detail the solution of privacy policy in this area, what data about the client are collected by insurance companies and how the data are treated. The review about the current state of the information security in the Czech Republic is also stated here to get a better idea. The practical part is occupied with the comparison of the products and services, which are offered by the selected companies specializing in the information security in the area of insurance. Then the result of the executed study is presented through the graphical summary, which is listed in the conclusion of this Thesis.
|
|
|
Analysis of mobile operating systems market
Frnka, Josef ; Molnár, Zdeněk (advisor) ; Mráz, Ladislav (referee)
The aim of this thesis was mapping a chosen part of the mobile phones market, aligned to Smartphones with operating systems. The opening part deals with theoretical basis - and consists of operating systems properties, origin of so-called smart mobile devices and details of systems available on the market today. The second part is practical, with aid of information available from open sources, deals with analyzing global and European market of mobile operating systems. The conclusion consists of author's visions of the future, based on the results of the analyses, experiences and other available expert prognoses.
|
|
|
SEO optimalization problems concerning function of search engines
Sova, Martin ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The aim of this work is to describe the SEO optimalization problems concerning function of search engines. In the theoretical part it describes basic architecture and function of search engines: the way it crawls the web, creates index and evaluation pagerank and also the way it creates search engine results page. In the practical part there is a test of function of the search engines in reality. On its basis some suggestions on improvement of the contemporary functionality are made.
|
|
|
Audit of internet shop websites
Heideker, Petr ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This bachelor work describes basic guidelines and rules, which should be followed by every successful internet shop. The aim of the work is to gather and record all the important criteria. According to the criteria is analysed specific internet shop and it's competitors on the market. The data are analyzed and according to that the appropriate conclusions are drawn. This work also describes important methods of advertising web pages and basics of web analytics for internet shops. The final part of the work is dedicated to suggestions on internet shop enhancement. These should bring new customers hand in hand with increasing shop's profit.
|
|
|
Website optimization
Svačinová, Hana ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The aim of this work is a valuable text on website optimization. The reason is lack of literature with this theme in the Czech market, especially in the Czech language. Purpose of the study is also its biggest asset, it may serve other students, but also to others who are interested in the topic. For this to happen, the work is written in a language close to readers, but also contains essential information to get familiar with website optimization. Part of this work is not only popular SEO optimization, but also the functionality and graphics (design) of web pages and a separate chapter is dedicated to copywriting. At the conclusion of the work is carried out a practical analysis, which is to assess the current state of web pages from the perspective of optimization.
|
|
|
Auditing of trucking companies' websites
Klusák, Marek ; Molnár, Zdeněk (advisor) ; Brdek, Vladimír (referee)
This thesis deals with trucking companies' websites auditing. The first chapter of a theoretical part deals with up to date market condition of this branch of business, together with possibilities of the future development. The theoretical part of this thesis acquaints reader with technological basis of web design and its current trends. There is a methodology of auditing designed and websites sample introduced in the conclusion. A practical part contains one detailed audit example and the rest of the other websites is audited more briefly. There is a results interpretation in the conclusion. Also there are steps that can lead to the elimination of founded imperfections. The aim of this thesis is to test quality of some sample websites of trucking companies that leads to recognition of how important these websites are for their owners. A main method used is a comparison of every website's state and designed methodic. Results of this research are statistically evaluated. The main contribution of this thesis is introduction of the most frequent imperfections, together with deciding how important these websites are for their owners.
|
guest ::
