|
|
Design of multidimensional performance measurement system
Piechaczek, Petr ; Menšík, Michal (advisor) ; Král, Bohumil (referee)
The thesis deals with the design of multidimensional performance measurement system. The aim of the thesis is to propose a multidimensional performance measurement system for the company providing services in recruiting new employees. The performance measurement system is based on the Balanced Scorecard. The thesis is divided into two parts. The first one is about theoretical basis for design the multidimensional performance measurement system, the second one deals with the proposal of this system for the company PŘEDVÝBĚR.CZ s.r.o. Firstly, the enterprise is introduced from the point of view of basic information, provided services, organizational structure, target market segments, and competitors. Following this information, a SWOT analysis of the company is made. This is the basis for the company´s strategy. Then, a strategy map is created. It captures the key causal relationships in the company. After the strategy map, a performance measurement system is designed into four perspectives of the Balanced Scorecard.
|
|
|
Profitability analysis of the sales channels (implemented in specific company)
Gejdoš, Matúš ; Král, Bohumil (advisor) ; Menšík, Michal (referee)
The master thesis deals with the analysis of the profitability of the sales channels of the Decodom company. The thesis primarily focuses on the Activity Based Costing technique for measuring the performance of the company sales channels. The main aim of the thesis is to analyse the informational ability of the costing system in the company and prepare and propose a cost model, based on the Activity Based Costing method. The goal is achieved by the analysis of the current state of the company, the proposal of a model based on the costs of activities and the proposal of a new cost model based on this method. The contribution of the sales channels in the form of a pilot project is evaluated in the thesis which is performed on a sample of the kitchen range of the Decoplan product line. The thesis is divided in to three parts: theoretical, practical and applied (pilot project). The contribution of the thesis is a new view of the profitability of the examined company and general conclusions from the research, which can potentially be used in companies with a similar business model.
|
|
|
3E Principle Management – Fraud and Prevention in Practice
Buzek, Ondřej ; Vrbová, Lucie (advisor) ; Menšík, Michal (referee)
The thesis discusses very actual issues concerning the management of the 3E principle in decisions related to the public funds expenditure decisions, especially in context of EU funding, and expands on the problems and deficiencies in the actual system of publicly funded procurement and related control. In the theoretical part, the thesis provides an insight into the basic terms and the relevant theoretical, legislative and methodological framework. The practical part then analyzes and assesses the conclusions of a review of 33 publicly funded projects financed both from EU funds and/or the national budget, in a cumulated value of 11.3 billion CZK. Further on, the thesis detects fraudulent schemes occurring repeatedly in the mentioned population of reviewed projects which are then categorized by the author. In the thesis's conclusion the author defines public funding fraud detection methods and delimits several proposals and recommendations on how to amend the identified deficiencies, both on the system and organizational levels.
|
|
|
Controlling and compiling of corporate budgets in practise
Vachek, Petr ; Král, Bohumil (advisor) ; Menšík, Michal (referee)
The thesis written on theme Controlling and compiling of corporate budgets in practise is devided into the three thematic units. The first part is focused on the evaluation of the benefits of controlling in a modern society, its inclusion into the corporate structure, the main assignment of controlling and a brief description of appropriate persons and employees, who are able to carry out this profession. The second part deals with a complete process of drawing up business plans and budgets, their structure, the lenght of their assembly, main principles, which should be followed in the compilation of business plans and budgets, approval process or statistical errors, which may appear in the statistical plans. The contribution of this work, among other things, I see in quantifying the benefits of corporate plans and budgets in contrast with the costs, which are required for drawing up the budget. The third part of this work deals with a support of controlling department to the direction of the company management for operational management of business processes through reporting structure and the formation of partial analyzes focused on a particular area of business. The aim of this work is to link the theory of controlling with a practice and pointing to the increasing need for corporate plans and budgets.
|
|
| |
|
|
Design and implementation of multi-dimensional measurement system of performance
Přibyl, Josef ; Menšík, Michal (advisor) ; Jedlička, Radek (referee)
The purpose of thesis is to design measurment system of productivity in SME (real company Mironet.cz from It sector). The theoretical part consists of a description of the applied methodology and description of the company itself. The practical part focuses directly on the strategic analysis including identification of strengths and weaknesses , opportunities and threats. It is followed up setting strategic objectives for each perspective of the Balanced Scorecard , strategic mind-map creation and establishing scales individual sub- strategic objectives. The end of thesis consider possible applications of the Balanced Scorecard.
|
|
|
Modelling as a Way of Entrepreneurial Process Representation in Management Accounting
Menšík, Michal ; Král, Bohumil (advisor) ; Fibírová, Jana (referee) ; Lanča, Jiří (referee)
Models and modelling plays an important role in science and ontology. Focus of the thesis is Management accounting in the perspective of a model representation. Research is based upon the empirical data from Czech biggest Top 200 (Volume of sales) non-financial subjects. Examined are basic characteristics of management accounting from present science papers or basic literature. Work also point out some problems with quantitative measuring of nonquantitative variables from a high variable respondent sample.
|
|
|
Pay-Per-Click advertising in practice
Menšík, Michal ; Pour, Jan (advisor) ; Hajduček, Vladimír (referee)
Pay per click advertising has been a buzz word for some time now and this type of internet marketing has found an unshakable position in the advertising market. The internet company Google with its AdWords system speaks for all and is clear proof of the success of this advertising model. The biggest advantage of this type of advertising is that you can without problems monitor its results and therefore the return on investment can be easily monitored. Yet many companies, who use this form of promotion, do not actually use this advantage and just spend recklessly money in it. The aim of this work is to describe how to properly make such a campaign and then manage it so it brings the best possible results. This paper is divided into a general entry into this issue and then a practical component. In the chapters of the practical part the reader will learn how to prepare the campaign, measure its success and what conditions must be satisfied for making such campaign.
|
|
|
Reporting
Šnáblová, Olga ; Menšík, Michal (advisor) ; Přibyl, Jiří (referee)
Práce se zabývá vykazováním ? reportováním v tabulkovém procesoru. V první, teoretické části, práce vysvětluje pojem reportingu, jako jedné ze základních funkcí controllingu. Dále je věnována pozornost vykazování pro externí uživatele (externí reporting). Těžištěm práce je však otázka interního reportingu. Praktická část se zabývá tvorbou tabulek v prostředí MS Excel. V závěru práce je naznačena a okomentována struktura a vzhled interních reportů.
|
|
| |
guest ::
RSS feed.