|
|
Negation of adjectives
Melicharová, Kristýna ; Kováříková, Dominika (advisor) ; Šimík, Radek (referee)
(in English): The topic of this bachelor thesis is negation of adjectives in Czech, applied with the use of negative prefix ne-, which is added to the affirmative variant of the adjective. The thesis aims to answer whether in the case of negative variants of adjectives there should be seperate dictionary entries (in the case of the corpus seperate lemma). The chosen method is an analysis of adjectival counterparts at the level of collocations, meanings, morphology and syntax. Analysed data were collected from the synchronic representative corpus SYN2020 of the Czech National Corpus. The obtained collocations were afterwards compared with the meanings in two explanatory dictionaries (SSJČ and SSČ). The results of the analysis showed many subtle nuances of meaning between the affirmative and negative variants. There were also cases of different syntactic usage or complete changes of meaning. On the other hand, for some of the negative variants there was no change in meaning. This suggests that when defining separate dictionary entries for negative variants, each adjectival pair should be treated individually.
|
|
|
Use of PPC marketing in mobile advertising campaigns (Mobile campaign optimization in AVG Technologies)
Čierna, Katarína ; Sedláček, Jiří (advisor) ; Melicharová, Kristýna (referee)
The thesis is focused on most recent trends in the mobile marketing industry, paid mobile advertising market structure, size and processes. The aim of the thesis is to define the possibilities of using mobile advertising in two basic segments mobile advertising in search and mobile display advertising. It provides performance results of the paid mobile advertising campaigns and their role in the corporate practice. The last part provides in-depth view about use of mobile advertising at the company AVG Technologies. It illustrates how the company increased the number of app installations and factors that influence the effectiveness of in-app advertising campaigns in general.
|
|
|
How to use innovations for company growth
Melicharová, Kristýna ; Špaček, Miroslav (advisor) ; Brát, Jiří (referee)
The purpose of this paper is to identify the key characteristics of successful innovation, analyse the innovation process in Unilever and provide set of recommendations for the company. This paper addresses a key question of current business -- how to achieve growth of a company via innovation. The thesis is based on the already published research for identifying the best practices in dealing with innovation, survey with strategic innovation leaders in HHC Unilever, interviews with employees of Unilever, published articles and researches on Unilever and internal documents of the company. Findings indicate that the key characteristics of successful innovators are the corporate culture, innovation strategy, human resources management, structures, evaluation of ideas, processes and metrics. Several improvements were suggested for HHC Unilever. The value of this paper is in the development of an action framework for the delivery of accelerated growth of the company when using innovation. The analysis conducted on Unilever may be replicated to other companies in order to analyse status of their innovative activities.
|
|
|
Migration of highly skilled
Melicharová, Kristýna ; Abrhám, Josef (advisor) ; Popovová, Marie (referee)
Bachelor thesis "Migration of highly skilled" occupies by the analysis of the present circumstances on the field of Czech immigration politics of highly skilled. Migration of highly skilled is researched against background of a general migration. At the same time the immigraton politics of Great Britain and United States of America are described and on the basis of those politics improvements for Czech immigration politics are suggested.
|
guest ::
RSS feed.