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Catholic Cathedrals in Europe and Representation of Heritage via Mobile Applications
Mazur, Ekaterina ; Ira, Jaroslav (advisor) ; Pýcha, Čeněk (referee) ; Klement, Judit (referee)
Representation of heritage via digital and online tools gains more attention from culture professionals and the general public. Mobile applications allow museums to reach wider audiences, make heritage more accessible for people with special needs and provide content in various forms. Catholic cathedrals, being the sites with great tourism potential and rich historical and cultural legacy, also create their mobile applications in several languages. This research aims to answer the question of how mobile applications contribute to the representation of the heritage of religious sites. The case studies are the mobile applications of Notre-Dame, Milan, Florence and Cologne cathedrals. The visual and textual content and the design of the applications are analyzed to explore how heritage meets religious and secular needs. As a result, it was possible to identify patterns used by the cathedrals' management and application developers when generating religious heritage content in this technologic framework. Besides, practical suggestions on improvement of the technical layout and narrative practices are made. Keywords: religious heritage, heritage representation, mobile applications, digital museum, tourism, museum communication, UNESCO 2
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The financial analysis of the selected company
Mazur, Ekaterina ; Slaboch, Josef (advisor) ; Žáková Kroupová, Zdeňka (referee)
The bachelor thesis entitled The financial analysis of selected company comprises a financial analysis of company Hájek a Boušova, spol. s.r.o. during the years of 2010 to 2014. All data are drawn from the annual reports of the company and used as a basis for calculation. To assess the financial statement of the company were*used*methods of financial analysis.
Horizontal*and*vertical analysis show that the company uses tangible assets, which is financed by long-term and short-term foreign capital. Ratio analysis shows that the company had a financial crisis. Low higher net capital, high debt levels, liquidity problems are negative symptoms, which indicate that the company was in the financial trouble. During this period the company had an expansion, which had an adverse effect on economic activities of the company. The results of the financial analysis of the company show that the company's expansion put at risk of existence of the company. In 2010, 2011 and 2013 company showed a loss of net income. Stabilization of the financial statement came at the end of the analyzed period. Franchising should guarantee a safer business and the chance to expand.
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