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National Repository of Grey Literature

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	Customer satisfaction analysis Matějka, Michal ; Plánková, Lucie (referee) ; Chalupský, Vladimír (advisor) This Master's thesis deals with analyses of customer satisfaction and loyalty to the GiTy, a.s. company. The theoretical part of the thesis explains problems of customer satisfaction and loyalty and their measurement. Furthermore, it deals with marketing research, with a focus on questionnaire-based data acquisition. The practical part of the thesis includes the company presentation, survey design and methodology of the data analysis. This part also describes the continuous customer satisfaction measuring system of the company. The implementation of this measuring system was the aim of this thesis. Detailed record
	Computer piracy Matějka, Michal ; Holcová, Irena (referee) ; Křesťanová, Veronika (referee) Detailed record
	Customer satisfaction analysis Matějka, Michal ; Plánková, Lucie (referee) ; Chalupský, Vladimír (advisor) This Master's thesis deals with analyses of customer satisfaction and loyalty to the GiTy, a.s. company. The theoretical part of the thesis explains problems of customer satisfaction and loyalty and their measurement. Furthermore, it deals with marketing research, with a focus on questionnaire-based data acquisition. The practical part of the thesis includes the company presentation, survey design and methodology of the data analysis. This part also describes the continuous customer satisfaction measuring system of the company. The implementation of this measuring system was the aim of this thesis. Detailed record

See also: similar author names
17	MATĚJKA, Martin
32	MATĚJKA, Milan
2	Matějka, M.
1	Matějka, Marcel
1	Matějka, Marek
17	Matějka, Martin
32	Matějka, Milan
4	Matějka, Miroslav
1	Matějka, Miroslav Pacifik

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