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Economic Aspects of Innovation in the Company Ultra Premium Brands - Central Europe s. r. o.
Maršálková, Michaela ; Kubíková, Šárka (referee) ; Bočková, Nina (advisor)
The bachelor thesis is focused on a marketing innovation in a chosen company Ultra Premium Brands - Central Europe s. r. o. The company is an importer and the main distributor the most luxurious alcoholic beverages on the market. The theoretical part of the bachelor thesis further explains the term innovation and elaborates on the aspects related to innovations. The practical part is focused on an analysis of internal and external environment of the company. Based on chosen types of analysis, there is an evaluation of economical aspects of the implemented innovation.
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Development of Business Strategy for Expansion of Company
Maršálková, Michaela ; Kubíková, Šárka (referee) ; Zich, Robert (advisor)
This master´s thesis focuses on the development of a business strategy of a Czech company that produces natural probiotics and prebiotics with the aim to expand abroad. The theoretical part of the thesis explains the concepts of internationalization, motives and barriers to entry, international marketing communication and strategy. The analytical part evaluates the current business strategy for the Czech Republic, selected foreign markets, competition and riskiness of foreign markets, which serves for the proposals part. In the proposals of the thesis, defines the changes and links of the business strategy, a recommended timetable for internationalization and an assessment of assumptions.
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Economic Aspects of Innovation in the Company Ultra Premium Brands - Central Europe s. r. o.
Maršálková, Michaela ; Kubíková, Šárka (referee) ; Bočková, Nina (advisor)
The bachelor thesis is focused on a marketing innovation in a chosen company Ultra Premium Brands - Central Europe s. r. o. The company is an importer and the main distributor the most luxurious alcoholic beverages on the market. The theoretical part of the bachelor thesis further explains the term innovation and elaborates on the aspects related to innovations. The practical part is focused on an analysis of internal and external environment of the company. Based on chosen types of analysis, there is an evaluation of economical aspects of the implemented innovation.
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