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Proposal of Marketing Mix
Majerová, Oldřiška ; Veselý, Petr (referee) ; Šmakalová, Petra (advisor)
The thesis deals with the optimamization issue of the existing marketing mix in company Cukrarna Bilek. Based on the selected marketing analyzes is to make suggest to adjust the marketing mix, which will increase customer satisfaction, increase sales and enhance the company's competitiveness in the local market.
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Information System Assessment and Proposal for ICT Modification
Majerová, Oldřiška ; Knottová, Doris (referee) ; Koch, Miloš (advisor)
This master thesis deals with the assessment of the information system of the company and a the proposal of appropriate changes. The theoretical part deals with the issue of information systems and methods for assessment of effectiveness information systems. Theoretical knowledge is applied in the analytical part, which are focused on different elements of the information system. Based on the analysis results, proposals are made to improve and streamline work with information systems in the company. In conclusion the budget is drawn for the implementation of proposed changes.
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Proposal of Marketing Mix
Majerová, Oldřiška ; Veselý, Petr (referee) ; Šmakalová, Petra (advisor)
The thesis deals with the optimamization issue of the existing marketing mix in company Cukrarna Bilek. Based on the selected marketing analyzes is to make suggest to adjust the marketing mix, which will increase customer satisfaction, increase sales and enhance the company's competitiveness in the local market.
|
|
|
Information System Assessment and Proposal for ICT Modification
Majerová, Oldřiška ; Knottová, Doris (referee) ; Koch, Miloš (advisor)
This master thesis deals with the assessment of the information system of the company and a the proposal of appropriate changes. The theoretical part deals with the issue of information systems and methods for assessment of effectiveness information systems. Theoretical knowledge is applied in the analytical part, which are focused on different elements of the information system. Based on the analysis results, proposals are made to improve and streamline work with information systems in the company. In conclusion the budget is drawn for the implementation of proposed changes.
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