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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.00 seconds. 
Language of the Internet News versus Journalistic Language in the print media: Pragmalinguistic Analysis
 Machová, Barbora ; Klabíková Rábová, Tereza (advisor) ; Kraus, Jiří (referee)
Diploma thesis "Language of the Internet News versus Journalistic Language in the print media: Pragmalinguistic Analysis", deals with the phenomenon of convergence of the Internet news language and language of the journalistic texts in print media. Our research verifies hypothesis that "language of the Internet news has much in common with the language of the journalistic texts in print media." About thirty-eight journalistic texts and internet news from MF DNES and Lidové noviny newspapers and www.idnes.cz and www.lidovky.cz websites were analyzed. Also selected concepts of pragmalinguistic and linguistic text analysis were chosen to identify these in common phenomena and to draw conclusions on the convergence of the internet news language and language of the journalistic news in print media. Diploma thesis examines only those linguistic phenomena that appear both in the Internet news and print journalistic texts.
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The political marketing of the Civil Democratic Party and the Czech Social Democratic Party in the 2009 European Parliament elections : the comparative study
 Machová, Barbora ; Hejlová, Denisa (referee) ; Dolanský, Pavel (advisor)
Diploma thesis "The political marketing of the Civil Democratic Party and the Czech Social Democratic Party in the 2009 European Parliament Elections - the comparative study" deals with political marketing of the two biggest political parties, the Civil Democratic Party and the Czech Social Democratic Party, in European Parliament Elections. The first part outlines the contextual background of the 2009 European Parliament Elections in the Czech Republic and introduces both political parties in detail. Next part analyzes political campaigns of the Civil Democratic Party and the Czech Social Democratic Party. By comparing both political campaigns we will detect crucial differences in political marketing strategies of both political parties and their origin.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
See also: similar author names
11 MACHOVÁ, Barbora
1 MACHOVÁ, Bohumila
4 Machová, Blanka
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