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Grammar school ski courses and their influence from the viewpoint of physical, mental and social development of pupils
Marková, Simona ; Přibyl, Ivan (advisor) ; Pádivý, Martin (referee)
This diploma thesis deals with the influence of the school ski training course on the physical, mental and social aspects of the development of younger and older pupils. It seeks to interpret the gained experience, the degree of pupil development in the given areas, the observations and feelings of the students who have recently completed the course. part we deal with the history of skiing, regularities in individual age categories, suitable ski equipment for children, ski training and the school ski course itself. We also dealt with current environmental problems as well as hippokinesis and its consequences. For the research part we used the questionnaire as a research method. We work with pupils in grammar school in the the Czech Republic. Key words downhill skiing, ski training course, elementary school, pupil development, younger school age, older school age
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Utilization of stratification layers national language in advertising
MARKOVÁ, Simona
The thesis deals to using stratification layers of a national language in advertisement. The theoretical part introduces a history and development of advertising, points out legislative adjustments and describes a marketing comunication. The part devoted on vocabulary focuses on changes and nowadays progress. In next part there are introduced other vocabulary layers and there are showed mistakes on specific advirtisment too. The empirical part introduces a project for elementary school students and a research complied from questionare. Results are subjected to analisys a compared with defined hypothesis in advance. All thesis focuses on perception of individual parts of and national language by adolescents and adult recipients too.
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Analýza vývoje nezaměstnanosti v Jihomoravském kraji
Marková, Simona
A goal this bachelor thesis is analysis of the evolution of unemployment in the South Moravian region in season of five years and factors influencing evolution of unemployment. This thesis consists of two parts - practical and analytical. The first part contains basic concepts - labor market, unemployment, unemployment rate and types of unemployment. The second part of this thesis describes a detailed evolution of unemployment between years 2009 and 2013.
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Language in Advertisement Focused on the Teenagers
MARKOVÁ, Simona
The bachelor's thesis focuses on language used in advertisements targeting youth. The theoretical part characterizes the term advertisement from different points of view and it analyses the text and language of advertisements. It specifically examines poetic means, order of words and letters, humour and wordplay, addressing of recipients of advertisement, foreign words in advertisement and intertextuality. The empirical part of the thesis is based on a questionaire, which outcomes are analysed and compared to beforehand given hypothesis. The whole thesis is oriented on perception of advertisement by adolescent recipients.
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