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Increasing Competitivenes of Company by Suggestions of Changes in Marketing Strategy
Mácová, Romana ; Cikánek, Lukáš (referee) ; Zich, Robert (advisor)
The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.
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Improvement of Personnel Recruitment in Company PRG-Schultz ČR s.r.o.
Mácová, Romana ; Klimešová, Jiřina (referee) ; Pokorný, Jiří (advisor)
The aim of this bachelor thesis is an analysis and recommendations concerning the selection procedure of the employees so that they can promote the quality of the service provided by PRG-Schultz ČR, s.r.o. company. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current selection procedure and formulation of the proposals to improve personal recruitment.
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Improvement of Personnel Recruitment in Company PRG-Schultz ČR s.r.o.
Mácová, Romana ; Klimešová, Jiřina (referee) ; Pokorný, Jiří (advisor)
The aim of this bachelor thesis is an analysis and recommendations concerning the selection procedure of the employees so that they can promote the quality of the service provided by PRG-Schultz ČR, s.r.o. company. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current selection procedure and formulation of the proposals to improve personal recruitment.
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Valuation of an e-shop
Mácová, Romana ; Ondra, Martin (referee) ; Mašterová, Lucie (advisor)
The topic of this thesis is valuation of selected e-shop. The theorethical knowledge including the keyword definitions and details of valuation methods will be worked out and processed in this thesis. These findings will be stated in theoretical part of this thesis. The practical part will address the actual valuation of e-shop. The practical part will include several analyzes such as strategic and financial analysis. There will be created three variants of the financial plan – realistic, optimistic as well as pessimistic version. The aim is to determine the subjective value of e-shop on the date January 1st, 2013.
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Increasing Competitivenes of Company by Suggestions of Changes in Marketing Strategy
Mácová, Romana ; Cikánek, Lukáš (referee) ; Zich, Robert (advisor)
The aim of this master thesis is an analysis of choosen company and its competitiors, from which will be created proposals for changes in the primary marketing strategy, to increas their competitiveness which will lead to a strenghtening its positron in the market. The theoretical part of this work contains survey and elaboration of the appropriate materials and theory which are needed for successful realization of the chosen objectives. The practical part is dealing with the analysis of current marketing promotion and formulation of proposals for its efectiveness.
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