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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of customer satisfaction in particular accommodation facility
 Lisovska, Khrystyna ; Vávra, Oldřich (advisor) ; Tahal, Radek (referee)
This thesis is devoted to analyzing the current level and historical development of customer satisfaction level in a hotel. The aim of such is to figure out, to what extent customers are content with accommodation and supportive services provided by the hotel, analyze in details the feedback provided by guests, discover the problematic areas and provide solutions to improve those. As a part of the thesis current approach to customer satisfaction measurement will be presented and recommendations will be made on how to modify it to reach more accurate and useful overview of the issue.
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mTourism impact on consumer behaviour of travellers
 Lisovska, Khrystyna ; Vaško, Martin (advisor) ; Mlejnková, Lena (referee)
The bachelor thesis is devoted to the impact of mTourism on the consumer behaviour of travellers. The first chapter focuses on the online travel market and its contemporary trends, the second one is aimed at the theory of consumer behaviour and some aspects of consumer behaviour in tourism. The third chapter is devoted to mobile technologies, their development and application in tourism. Subject of the fourth chapter are new trends in consumer behaviour of travelers connected with mobile technologies usage. The aim of the thesis is to study in which way and to what extent the consumer behaviour of travellers have changed at all the phases of travelling and how mobile technologies are used nowadays for purposes connected with travelling. SWOT analysis of mTourism and preconditions of its further development constitute the part of the thesis.
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