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Design of Communication Mix of a Particular Company
Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor)
The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.
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Design of Communication Mix of a Particular Company
Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor)
The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.
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Effectiveness of cooperation family and health workers in care of apalic coma.
LIŠKOVÁ, Kristina
People can differ in their attitudes toward apalic syndrome patients. Health care staff, however, would always be professional. They deal with a human being, a person who can sense. This fact should form a framework for both health care professionals and patients´ families. Especially nurses should be very sensitive, calm and good-tempered so that they could take adequate care of apalic patients. The empiric part of the thesis was elaborated through qualitative and quantitative research survey. The qualitative method, an interview, was used in the first phase of the survey. The data were collected through semi-structured interviews with the family members of apalic patients and the nurses of health care facilities. Although the interviews for the family members and the nurses differed in some parts, they contained common identification questions and specific information. The interviews were anonymous and consisted of 16 questions for the family members and 10 questions for the nurses.
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The Knowledge of Medical Personnel about AIDS Disease in the Czech Republic in comporacion with Canada
LIŠKOVÁ, Kristina
HIV/AIDS. One of the most feared sexually transmitted diseases, which is currently on the rise in the Czech Republic. The more emphasis should be placed on healthcare staff.Healthcare workers are mostly endangered by injuries caused by a contaminated syringe needle, which can transmit more than 20 diseases, including HIV, hepatitis B and hepatitis C. Nurses, doctors, but also support staff and other healthcare workers are all at risk. Goal of the paper was to ascertain the level of awareness of healthcare staff in Českobudějovická nemocnice a.s. (The České Budějovice Hospital), and to find out how the staff use their knowledge in practical preventive measures. Obtained results were compared with the results of nurses' awareness and protection in Canada. The research was conducted through a quantitative data collection, namely through a questionnaire survey and hidden observation. The research focused on nurses of surgery, internal medicine, neurology, dermatology and ENT departments. Results of the questionnaire survey were consequently compared with results of the research conducted by Mgr. Jolana Ročňová, DiS. among nurses in Foot Hills Hospital in Calgary in 2006 {--} through quantitative data collection, secondary data analysis and questionnaire survey. In addition, results were compared with the bachelor thesis {\clqq}Occupational Injury Rates among Nurses`` by Renata Pilečková, from 2004. The following hypotheses were employed: healthcare staff's awareness in České Budějovice is sufficient; healthcare workers use preventive measures to a minimum extent. The last hypothesis assumed that better results on the use of knowledge were obtained in Canada. Results of the latter two hypotheses were confirmed in the end.
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