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Sales Promotion and Advertising of Company
Novotný, David ; Kubíček, Daniel (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused about marketing communication, especially on sales promotion and advertising of the company Binderberger CZ s.r.o. The thesis is divided into three parts, while the first part is focused on theory. The second part of the thesis presents and evaluates the current state of the company and its surroundings, while it is extended by structured interviews and observation. The last part consists of proposals for improving of marketing communication, these proposals are based on analyses performed in the second part.
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Interactive Visualization of XML
Kubíček, Daniel ; Stryka, Lukáš (referee) ; Chmelař, Petr (advisor)
This bachelor's thesis is engaged in problem of visualization XML. In the first part, there is described XML language in brief and his basic characterization. There is resumed the possibility of XML usage, his advantage, XML syntax and logical structure. Bachelor's thesis also describes the problematic of reading XML in Java. The thesis is engaged in problems of XML visualization. There are summarized XML properties, advantages and disadvantages of available visualization tools in short. The Implementation chapter describes choosing of suitable programming language and development system. It briefly defines available modeling tools with individual reasons why they couldn't be used. The developed application contains two types of displaying XML elements, the basic type and the aggregation type. The program output is supposed to be practical and usable visualization tool, although many extensions can be made.
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|
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Sales Promotion and Advertising of Company
Novotný, David ; Kubíček, Daniel (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused about marketing communication, especially on sales promotion and advertising of the company Binderberger CZ s.r.o. The thesis is divided into three parts, while the first part is focused on theory. The second part of the thesis presents and evaluates the current state of the company and its surroundings, while it is extended by structured interviews and observation. The last part consists of proposals for improving of marketing communication, these proposals are based on analyses performed in the second part.
|
|
|
Interactive Visualization of XML
Kubíček, Daniel ; Stryka, Lukáš (referee) ; Chmelař, Petr (advisor)
This bachelor's thesis is engaged in problem of visualization XML. In the first part, there is described XML language in brief and his basic characterization. There is resumed the possibility of XML usage, his advantage, XML syntax and logical structure. Bachelor's thesis also describes the problematic of reading XML in Java. The thesis is engaged in problems of XML visualization. There are summarized XML properties, advantages and disadvantages of available visualization tools in short. The Implementation chapter describes choosing of suitable programming language and development system. It briefly defines available modeling tools with individual reasons why they couldn't be used. The developed application contains two types of displaying XML elements, the basic type and the aggregation type. The program output is supposed to be practical and usable visualization tool, although many extensions can be made.
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