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Corporate Social Responsibility in the Steel Industry
Malůšková, Judita ; Koráb, Vojtěch (referee) ; Putnová, Anna (advisor)
The diploma thesis focuses on corporate social responsibility and its analysis in a selected company doing business in the steel industry. The introductory part specifies the theoretical basis and methods and analyses used. The analytical part of the work deals with the evaluation of the social responsibility policy in the selected company and brings a comparison of the situation with a competitor from the steel industry. The last part of the thesis contains recommended activities to achieve a better level of social responsibility in the monitored company.
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Judgement of Investment Intention of New Brand Name authorization For Company MOTORTEC Ltd.
Kubját, Jiří ; Tregler, Jiří (referee) ; Koráb, Vojtěch (advisor)
This thesis deal with the judgement of investment intention for the company XYZ Ltd. The company XYZ operates as a authorized cars dealer for ___, ___, ___ and ___. The investment is planned for acquiring the sale authorization for a new brand and for the construction of a new building, which would include showroom and service spaces. The company plans on constructing the building on its own. The goal of the thesis is to evaluate possibilities for gaining authorization for one of six selected brands. The selected brands include A, B, C, D, E and F.
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New Entrepreneurial Trends - Accountant Tasks Outsourcing Based on Multidimensional Decision-making
Kába, Daniel ; Koráb, Vojtěch (advisor)
The work deals with multidimensional decision-making in the outsourcing of accounting work; it is designed for accounting companies with more than 30 employees. These companies deal with hundreds of accounting tasks of various extent and nature which would be assigned to individual accountants. Theoretically speaking, the problem of assigning tasks to individual accountants can be resolved by well-known methods of operational research; however, certain qualities of accountants are very vague and are hard to quantify. These qualities include creativity, loyalty, credibility towards clients, etc. The qualities make the application of traditional algorithms (e.g. scheduling algorithms) very difficult. Moreover, certain accounting tasks are unique and can be assigned only by experienced managers, not algorithms. This work focuses on a fuzzy description of tasks and accountants and a two-level assignment process. In preliminary sorting, individual tasks to be assigned are classified as routine, which can be assigned through a fuzzy algorithm, or non-routine, which are assigned to individual employees through the manager . fuzzy expert system dialogue.
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The Strategy of Small Sweet Shop Proposal
Sobol, Jan ; Mucha, Martin (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis is focused on strategy proposal for small sweet shop. It attempts to suggest changes, that would have helped in the sweet shop further development. For that it uses theoretical knowledge, especially enviromental analyses of the firm. With this tools thesis evaluates current state of the sweet shop and suggests changes. The thesis contains suggestions for the development in the spheres of promotion, distribution and product.
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Marketing Strategy of Company MOTORTEC, Ltd.
Pócsová, Lilla ; Tregler, Jiří (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.
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Proposal of Small Company Development Strategy
Crháková, Eva ; Hanáková, Blanka (referee) ; Koráb, Vojtěch (advisor)
The main focus of this thesis is to form a strategy of development of a small LLC company called ABC. The strategic analysis included in this thesis shows the company’s position on the market and its main advantages. The thesis provides a complex strategy of further development according to the corporate vision and the strategic objectives of ABC including the aspects of functional strategies and a detailed schedule of its implementation.
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Risk of Small Company Establishment
Fišar, Vratislav ; Mayerová,, Šárka (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with a real business plan, including the assessment of individual risks, the establishment of a small bakery shop, which should be located in one of the city districts of Brno, namely Maloměřice a Obřany. In the first theoretical part, the basic concepts, definition of necessary analyzes and detailed description of individual parts of the business plan are introduced. The practical part uses theoretical knowledge, a critical risk analysis, market analysis and a business plan for the enterprise.
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